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Hair Growth Vitamins

Pass

Hair Growth Vitamins scores 68 out of 100, a Pass. Shoppers spend an estimated $6.9M a year here, demand is soft, at -10.1% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$6.9M/yr4.3M searches / yr
90-day growth
-10.1%search demand this quarter
Competition
36%top-5 click share · 32 brands · 724 sellers

Flapen Score

Hair Growth Vitamins against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Growth Vitamins is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Growth Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Growth Vitamins 4.3M times last year and spent an estimated $6.9M. The top 5 brands take 63% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
5.3%
Market size, estimated
$6.9Ma year
Top search term
hair growth supplements673K searches a year

02 · Price

A sale here is worth $30.75.

Listings sell for $30.75 on average, from $6.00 to $85.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $30.75 that is $92K to $123K a year per listing.

Average price
$30.75inside the $15 to $100 sweet spot
Price range
$6.00–$85.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
3,000–4,000
Revenue per listing a year
$92K–$123K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Hair Loss Products. It carries 15,738 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Hair Loss Products
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
15,738per listing
Listings tracked
55

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
55 months

Products

Top Hair Growth Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

724

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

36%

Top 20: 75%

Open market

31%

  • Brand 123%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Hair Growth Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Hair Growth Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair growth supplements673K/yr
  • hair vitamins656K/yr
  • hair vitamins for women343K/yr
  • hair loss treatments for women287K/yr
  • hair growth vitamins560K/yr
  • vitaminas para el cabello221K/yr
  • hair regrowth115K/yr
  • hair loss159K/yr
  • tratamiento para la cada del cabello116K/yr
  • hair vitamins for hair loss for women214K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Growth Vitamins

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Hair Growth”
9%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Horrible after taste”
A buyer, on “Taste-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Growth Vitamins questions

Answered from the same tracked data.