Is hair growth vitamins profitable to sell on Amazon United States?

The niche generates $6.9M/yr across 55 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (68/100).

How competitive is the hair growth vitamins niche?

32 brands and 724 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in hair growth vitamins?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.4%.

What does it cost to enter the hair growth vitamins niche?

Listings span $6.00–$85.47; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 15,738 reviews — the moat a new listing must climb.

hair growth vitamins

Worth a look

Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$6.9M

$6.9M/yr · 4.3M searches

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.75

avg listing price — sweet spot $15–$100

Price range

Great$6.00–$85.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Review moat

Bad15,738.07

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, hair growth vitamins is a $6.9M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 68/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair growth vitamins market data

Units sold / yr: 200K–250K; avg 3,000–4,000/product
Revenue / yr: $6.2M–$7.7M; units × avg price
Conversion rate: 5.3%
Avg BSR: #86
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

724

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

36%

Top 20: 75%

Open market

31%

Nature's Bounty23%
Nutrafol12%
MARYRUTH'S11%
NUTRAHARMONY8%
Force Factor7%
Viviscal6%

Demand

Weekly Amazon search volume, last 48 weeks — -10.1% search growth over the last 90 days.

Open Trend

Top hair growth vitamins search terms

hair growth supplements673K/yr +56.3%4.3% conv.
hair vitamins656K/yr -14.3%5.7% conv.
hair vitamins for women343K/yr -17.7%6.0% conv.
hair loss treatments for women287K/yr -1.5%2.3% conv.
hair growth vitamins560K/yr -52.8%3.8% conv.
vitaminas para el cabello221K/yr -21.4%1.8% conv.
hair regrowth115K/yr +17.1%0.9% conv.
hair loss159K/yr -31.7%1.2% conv.
tratamiento para la cada del cabello116K/yr -1.8%0.9% conv.
hair vitamins for hair loss for women214K/yr -20.7%5.3% conv.

All search terms

Top hair growth vitamins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Advanced Hair Skin & Nails Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid 150 Rapid Release Softgels 50 Total Servings

Nature's Bounty$10.514.6★66,033 rev

MARYRUTH'S$34.844.5★19,356 rev

Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps

NUTRAHARMONY$26.454.5★18,533 rev

Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply

Nutrafol$84.854.2★15,776 rev

Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews

Force Factor$34.014.2★5,430 rev

Newest

by launch date

Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply

Lemme$32.84103 rev

3mo ago

Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply

Viviscal$39.2130,194 rev

4mo ago

5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs

OLIVITA$22.33802 rev

7mo ago

Nature Made Hair Growth Softgels Clinically Studied Lustriva + Biotin Vitamin C & A Hair Growth Vitamins - Support Healthy Hair as You Age 30 Softgels 30 Day Supply

Nature Made$23.96843 rev

1y ago

Biotin Gummies with Collagen - Hair Growth Support Skin & Nail Strength - for Women & Men - Biotin 10000mcg | Keratin | Hyaluronic Acid | B-Complex | Nettle - Sugar-Free Mixed Berry 60 Gummies

NUTRAHARMONY$17.541,844 rev

1y ago

What buyers say about hair growth vitamins

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth24%

“Amazing Hair Growth”

Taste-Overall14%

“Strong taste”

Quality-Overall11%

“Great product as expected”

Vitamin7%

“Yummy Vitamins”

Value For Money4%

“Excellent value for money”

Smell3%

“Amazing smell”

Ease Of Use3%

“Easy to Take”

Soft Feel2%

“Soft and manageable”

Efficiency2%

“Effective”

Advertised Vs Actual Product2%

“Looks just like the picture”

What buyers complain about

Taste-Overall9%

“Horrible after taste”

Functionality-Overall9%

“DIDN'T WORK FOR ME”

Value For Money8%

“Quite expensive”

Hair Related6%

“It makes your hair texture very weird”

Smell5%

“Bad smell”

Allergies4%

“ALLERGIC REACTION”

Side Effects4%

“Bad side effects”

Hair Growth4%

“really doesnt make a difference with hair growth”

Vitamin3%

“Most awful vitamins EVER”

Color2%

“Completely different color”

Top return reasons

Functionality-Overall13%

Smell12%

Value For Money11%

Advertised Vs Actual Product10%

Oily/Greasy10%

Damage/Burn Hair6%

Size-Overall4%