hair growth vitamins
Worth a lookShows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.9M$6.9M/yr · 4.3M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$30.75avg listing price — sweet spot $15–$100
Price range
Great$6.00–$85.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,738.07avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair growth vitamins is a $6.9M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 3,000–4,000/product
- Revenue / yr
- $6.2M–$7.7M
- units × avg price
- Launch success
- 100%
- 9 of 9 new (360d)
- Conversion rate
- 5.3%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 132 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
724
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
36%
Top 20: 75%
Open market
31%
- Nature's Bounty23%
- Nutrafol12%
- MARYRUTH'S11%
- NUTRAHARMONY8%
- Force Factor7%
- Viviscal6%
Demand
Weekly Amazon search volume, last 48 weeks — -10.1% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 55 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty Advanced Hair Skin & Nails Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid 150 Rapid Release Softgels 50 Total Servings
Nature's Bounty$10.514.6★66,033 rev
MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
MARYRUTH'S$34.844.5★19,356 rev
Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps
NUTRAHARMONY$26.454.5★18,533 rev
Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
Nutrafol$84.854.2★15,776 rev
Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews
Force Factor$34.014.2★5,430 rev
Newest
by launch date
Force Factor Hair Growth Accelerator Pro Clinically Studied Lustriva Biotin Keratin Saw Palmetto & Hair Growth Vitamins Hair Growth Supplement for Women Results Starting in 3 Weeks 90 Capsules
Force Factor$61.11116 rev
Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply
Lemme$32.84103 rev
Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
Viviscal$39.2130,194 rev
Nature Made Advanced Hair Skin and Nails Gummies Biotin Pro Retinol A Niacinamide Vitamin C & Vitamin E 80 Gummies 40 Day Supply
Nature Made$12.18157 rev
Benevolent Lustriva Hair Growth Supplement Advanced Hair Vitamins with Keratin & Biotin for Thicker-Looking Stronger Strands Support for Stress-Related Thinning in Women & Men USA-Made 90 ct
Benevolent Nourishment$23.7173 rev
Trending
90-day click momentumForce Factor Hair Growth Accelerator Pro Clinically Studied Lustriva Biotin Keratin Saw Palmetto & Hair Growth Vitamins Hair Growth Supplement for Women Results Starting in 3 Weeks 90 Capsules
Force Factor$61.114.7★
Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply
Lemme$32.844.7★
Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
Viviscal$39.214.3★
Nature Made Advanced Hair Skin and Nails Gummies Biotin Pro Retinol A Niacinamide Vitamin C & Vitamin E 80 Gummies 40 Day Supply
Nature Made$12.184.5★
Hair Growth Supplements for Women Ages 30 and Up - Clinically Tested for Visibly Thicker Hair with Biotin 10 000mcg Vitamins Keratin Collagen Saw Palmetto Supports Scalp Skin & Nails 120 ct
Wiltormin$24.284.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Hair Growth”
“Strong taste”
“Great product as expected”
“Yummy Vitamins”
“Excellent value for money”
“Amazing smell”
“Easy to Take”
“Soft and manageable”
“Effective”
“Looks just like the picture”
What buyers complain about
“Horrible after taste”
“DIDN'T WORK FOR ME”
“Quite expensive”
“It makes your hair texture very weird”
“Bad smell”
“ALLERGIC REACTION”
“Bad side effects”
“really doesnt make a difference with hair growth”
“Most awful vitamins EVER”
“Completely different color”
Top return reasons
Common questions
- Is hair growth vitamins profitable to sell on Amazon United States?
- The niche generates $6.9M/yr across 55 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (68/100).
- How competitive is the hair growth vitamins niche?
- 32 brands and 724 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in hair growth vitamins?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.4%.
- What does it cost to enter the hair growth vitamins niche?
- Listings span $6.00–$85.47; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 15,738 reviews — the moat a new listing must climb.
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