Hair Growth Vitamins
PassHair Growth Vitamins scores 68 out of 100, a Pass. Shoppers spend an estimated $6.9M a year here, demand is soft, at -10.1% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $6.9M/yr4.3M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 36%top-5 click share · 32 brands · 724 sellers
Flapen Score
Hair Growth Vitamins against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Growth Vitamins is stronger. Inside it, weaker.
Market
The Hair Growth Vitamins market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Growth Vitamins 4.3M times last year and spent an estimated $6.9M. The top 5 brands take 63% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.9M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $6.9Ma year
- Top search term
- hair growth supplements673K searches a year
02 · Price
A sale here is worth $30.75.
Listings sell for $30.75 on average, from $6.00 to $85.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $30.75 that is $92K to $123K a year per listing.
- Average price
- $30.75inside the $15 to $100 sweet spot
- Price range
- $6.00–$85.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $92K–$123K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Hair Loss Products. It carries 15,738 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Hair Loss Products
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 15,738per listing
- Listings tracked
- 55
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Hair Growth Vitamins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Advanced Hair Skin & Nails Argan-Infused Vitamin Supplement with Biotin and Hyaluronic Acid 150 Rapid Release Softgels 50 Total Servings
- Price
- $10.51
- Rating
- 4.6/5
- Reviews
- 66,033
- Age
- 14y ago

MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 19,356
- Age
- 2y ago

Biotin | Collagen | Hyaluronic Acid | Keratin - Hair Growth & Strength Support Vitamins - Skin & Nails Supplement - Clinically Tested for Men & Women - 25000mcg Vitamins B1 B2 B3 B6 & B7 - 60 Caps
- Price
- $26.45
- Rating
- 4.5/5
- Reviews
- 18,533
- Age
- 3y ago

Nutrafol Womens Balance Hair Growth Supplements Ages 45 and Up Clinically Tested for Visibly Thicker Hair and Scalp Coverage Dermatologist Recommended - 1 Month Supply
- Price
- $84.85
- Rating
- 4.2/5
- Reviews
- 15,776
- Age
- 7y ago

Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews
- Price
- $34.01
- Rating
- 4.2/5
- Reviews
- 5,430
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply
- Price
- $32.84
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 3mo ago

Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
- Price
- $39.21
- Rating
- 4.3/5
- Reviews
- 30,194
- Age
- 4mo ago

5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
- Price
- $22.33
- Rating
- 4.3/5
- Reviews
- 802
- Age
- 7mo ago

Biotin Gummies with Collagen - Hair Growth Support Skin & Nail Strength - for Women & Men - Biotin 10000mcg | Keratin | Hyaluronic Acid | B-Complex | Nettle - Sugar-Free Mixed Berry 60 Gummies
- Price
- $17.54
- Rating
- 4.5/5
- Reviews
- 1,844
- Age
- 1y ago

Force Factor Hair Growth Accelerator Soft Chews Hair Growth Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 60 Soft Chews
- Price
- $34.01
- Rating
- 4.2/5
- Reviews
- 5,430
- Age
- 1y ago
Newest
by launch date
Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply
- Price
- $32.84
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 3mo ago

Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
- Price
- $39.21
- Rating
- 4.3/5
- Reviews
- 30,194
- Age
- 4mo ago

5% Minoxidil Spray for Women Hair Growth: Extra Strength Hair Regrowth Treatment Revitalize Hair Follicles & Regrow Thicker Fuller Hair Hair Loss Solution - 2 Packs
- Price
- $22.33
- Rating
- 4.3/5
- Reviews
- 802
- Age
- 7mo ago

Nature Made Hair Growth Softgels Clinically Studied Lustriva + Biotin Vitamin C & A Hair Growth Vitamins - Support Healthy Hair as You Age 30 Softgels 30 Day Supply
- Price
- $23.96
- Rating
- 4.5/5
- Reviews
- 843
- Age
- 1y ago

Biotin Gummies with Collagen - Hair Growth Support Skin & Nail Strength - for Women & Men - Biotin 10000mcg | Keratin | Hyaluronic Acid | B-Complex | Nettle - Sugar-Free Mixed Berry 60 Gummies
- Price
- $17.54
- Rating
- 4.5/5
- Reviews
- 1,844
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
32 rising
Sellers
724
Est. top-5 brand share
63%
Top 20: 93%
Est. top-5 click share
36%
Top 20: 75%
Open market
31%
- Nature's Bounty23%
- Nutrafol12%
- MARYRUTH'S11%
- NUTRAHARMONY8%
- Force Factor7%
- Viviscal6%
Demand
Hair Growth Vitamins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked
Search terms
Top Hair Growth Vitamins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair growth supplements673K/yr
- hair vitamins656K/yr
- hair vitamins for women343K/yr
- hair loss treatments for women287K/yr
- hair growth vitamins560K/yr
- vitaminas para el cabello221K/yr
- hair regrowth115K/yr
- hair loss159K/yr
- tratamiento para la cada del cabello116K/yr
- hair vitamins for hair loss for women214K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Growth Vitamins
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Growth Vitamins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









