hair growth supplement
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$20.60–$104.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$63.20avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 280K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,838.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hair growth supplement is a $1.2M/yr Amazon United States market (280K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hair growth supplement market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #459
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
19
Top-5 brand share
94%
Top 20: 94%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Viviscal70%
- Generic22%
- --6%
- Nutrafol3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.8×
Top hair growth supplement search terms
- viviscal pro161K/yr
- viviscal pro hair growth supplement for women40K/yr
- viviscal men19K/yr
- viviscal hair growth supplement for men21K/yr
- viviscal for men10K/yr
- viviscal professional8K/yr
- viviscal professional 180 tablets12K/yr
- viviscal man5K/yr
- viviscal professional hair growth5K/yr
Top hair growth supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viviscal Mens Hair Growth Supplements for Thicker Fuller Hair Clinically Proven Collagen Complex 180 Tablets 3 Month Supply
Viviscal$80.934.2★2,742 rev
Viviscal Hair Growth Supplements For Women For Thicker Fuller Hair Nourishes Thinning & Loss With Proprietary Collagen Complex 60 Tablets 1 Month Supply
Viviscal$32.394.3★30,194 rev
Viviscal Mens Hair Growth Supplements for Thicker Fuller Hair Clinically Proven Collagen Complex 60 Tablets 1 Month Supply
Viviscal$38.434.2★2,742 rev
Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)
Generic$79.513.9★8 rev
Viviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply
Viviscal$82.434.3★30,194 rev
Newest
by launch date
Pro Advanced Hair Growth Supplement | Daily Formula for Fuller Healthier Hair- 3 Month Supply 180-Tablets
Generic$87.911 rev
Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
Viviscal$39.2130,194 rev
Viviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply
Viviscal$82.9730,194 rev
Professional Hair Growth Supplement - 60 Tablets - For Thicker - Fuller Hair Advanced Supplement
Generic$51.880 rev
Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)
Generic$79.518 rev
Trending
90-day click momentumViviscal Hair Growth Supplements for Women Thicker Fuller Hair Support for Thinning Hair and Hair Loss with Biotin and Marine Collagen Drug-Free 180 Tablets 90-Day Supply
Viviscal$82.974.3★
Viviscal Hair Growth Supplements for Women for Thicker Fuller Hair Nourishes Thinning & Loss with Proprietary Collagen Complex 60 Tablets 1 Month Supply
Viviscal$39.214.3★
Hair Growth Support Supplement (New Packaging) (180 Tablets Supplement)
Generic$104.820.0★
Pro Advanced Hair Growth Supplement | Daily Formula for Fuller Healthier Hair- 3 Month Supply 180-Tablets
Generic$87.915.0★
Professional Hair Growth Supplement - 60 Tablets - For Thicker - Fuller Hair Advanced Supplement
Generic$51.880.0★
What buyers say about hair growth supplement
What buyers praise and complain about, mined from review topics.What buyers love
“It helps with hair growth and health”
“it has pretty great reviews”
“worth the investment”
“it was easy to use”
“hasnt caused any noticeable side effects for me”
“I get a lot of compliments in how much thicker my hair is”
“I see some improvement”
“The pictures below speaks for themselves”
“Incredible for giving my thinning hair the body”
“it is softer”
What buyers complain about
“Really expensive”
“It doesn't work that well”
“Bad side effects”
“could see no difference in my hair”
“Itchy rash”
“just not as thick as it has been”
“unfortunately, I did not see any improvement”
“TMI It also makes my pee smell like a cat box”
“small”
“the ingredients are very different than the original viviscal”
Top return reasons
Common questions
- Is hair growth supplement profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the hair growth supplement niche?
- 3 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in hair growth supplement?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Side Effects. The return rate is 0.8%.
- When does demand for hair growth supplement peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the hair growth supplement niche?
- Listings span $20.60–$104.82; the average listing price is $63.20 (sweet spot $15–$100). The average incumbent carries 8,839 reviews — the moat a new listing must climb.