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Hair Growth Oil for Men

Fail

Demand is soft, at -25.1% this quarter, so Hair Growth Oil for Men is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$162K/yr246K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
46%top-5 click share · 11 brands · 179 sellers

Flapen Score

Hair Growth Oil for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Growth Oil for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Growth Oil for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Growth Oil for Men 246K times last year and spent an estimated $162K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
4.4%
Market size, estimated
$162Ka year
Peak month
December3.4× the quietest month
Top search term
doo gro104K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $6.11 to $41.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.81 that is $4K to $7K a year per listing.

Average price
$14.81under the $15 to $100 sweet spot
Price range
$6.11–$41.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,081 within Hair Loss Products. It carries 2,205 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
85%
Out of stock, average day
0.4%
Average rank
#1,081in Hair Loss Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,205per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Hair Growth Oil for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

179

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

8%

  • Brand 153%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (5 brands, 8%)

Demand

Hair Growth Oil for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Hair Growth Oil for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doo gro104K/yr
  • doo gro hair grease33K/yr
  • doo grow14K/yr
  • do grow10K/yr
  • doo gro hair vitalizer13K/yr
  • doo gro hair products16K/yr
  • do grow hair products9K/yr
  • doo grow hair grease10K/yr
  • doo gro mega thick8K/yr
  • do gro5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Growth Oil for Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
23%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Extremely small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hair Growth Oil for Men questions

Answered from the same tracked data.