Is hair growth oil profitable to sell on Amazon United States?

The niche generates $5.8M/yr across 47 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (69/100).

How competitive is the hair growth oil niche?

36 brands and 684 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in hair growth oil?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.6%.

When does demand for hair growth oil peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.

What does it cost to enter the hair growth oil niche?

Listings span $7.94–$85.47; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 13,963 reviews — the moat a new listing must climb.

hair growth oil

Worth a look

Shows a $5.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.8M

$5.8M/yr · 6.2M searches

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Incredible$26.05

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$7.94–$85.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,962.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hair growth oil is a $5.8M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 69/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 200K–250K; avg 4,000–5,000/product
Revenue / yr: $5.2M–$6.5M; units × avg price
Launch success: 100%; 9 of 9 new (360d)
Conversion rate: 3.6%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 1.3%
Avg brand age: 50 months
Avg seller age: 126 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

684

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

39%

Top 20: 76%

Open market

48%

Botanic Hearth13%
Mielle Organics12%
The Ordinary8%
Wild Growth8%
Nutrafol6%
Marc Anthony5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce

Mielle Organics$8.784.5★122,422 rev

Botanic Hearth$16.824.4★19,924 rev

The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz

The Ordinary$22.564.1★1,488 rev

Wild Growth Hair Oil 4 Oz

Wild Growth$9.654.5★34,766 rev

Marc Anthony Grow Long Scalp & Hair Serum - Anti-Breakage Formula Nourish Strengthen & Hydrate Scalp & Hair Follicles - Natural Shine & Fuller-Looking Hair Strands from Root to Tip 2 fl oz

Marc Anthony$8.604.3★1,641 rev

Newest

by launch date

Lemme Grow Hair Growth Booster Soft Chews w/Vitamins for Women and Men with Clinically Studied Lustriva and Biotin Promotes Thicker Fuller Stronger Hair Mixed Berry 30 Day Supply

Lemme$32.84103 rev

3mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

Hair Growth Serum Roll On with Rosemary Caffeine & Biotin Helps Support Fuller-Looking Hair Clean Non-Greasy Scalp Serum for Thinning Hair 1.08 Fl Oz

RootStim$13.6052 rev

5mo ago

Bare Anatomy Advanced Hair Density Serum | 3% Redensyl 4% Anagain 3% Baicapil 1% Capilia Longa Rosemary Biotin & Rice Extract | Reduces Hair Fall Supports Hair Growth for Men & Women | 30 ml

Bare Anatomy$14.79225 rev

5mo ago

5% Minoxidil for Men and Women Hair Growth: Minoxidil Spray Hair Regrowth Treatment Serum with Biotin & Rosemary -Stop Hair Thinning and Hair Loss For Stronger Thicker Longer Hair 2 Pack

OLIVITA$23.3787 rev

6mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth17%

“Help grow hair”

Quality-Overall13%

“Great product as expected”

Smell10%

“fragrance free”

Taste-Overall5%

“No weird taste or smell either”

Moist/Dry5%

“dries quickly”

Value For Money4%

“fair price”

Soft Feel4%

“SOFT AND GOOD VALUE”

Oily/Greasy3%

“Doesnt feel oily, goes on easy and feels good”

Ease Of Application2%

“applicator are nice”

Ease Of Use2%

“Easy to take”

What buyers complain about

Functionality-Overall9%

“DIDN'T WORK FOR ME”

Value For Money7%

“A little expensive”

Smell7%

“Bad smell”

Hair Related7%

“It made my hair hard the next day”

Allergies7%

“Allergic Reaction”

Oily/Greasy6%

“Too greasy”

Side Effects3%

“made me SICK”

Taste-Overall3%

“Horrible after taste”

Thickness3%

“make it thicker”

Damage/Burn Hair2%

“Damages hair”

Top return reasons

Smell14%

Oily/Greasy12%

Functionality-Overall10%

Advertised Vs Actual Product9%

Value For Money8%

Leak-Proof8%

Damage/Burn Hair5%

Size-Overall5%

Defective Material/Parts3%

Product Condition3%

Common questions

Is hair growth oil profitable to sell on Amazon United States?: The niche generates $5.8M/yr across 47 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (69/100).
How competitive is the hair growth oil niche?: 36 brands and 684 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in hair growth oil?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.6%.
When does demand for hair growth oil peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.6× the quietest.
What does it cost to enter the hair growth oil niche?: Listings span $7.94–$85.47; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 13,963 reviews — the moat a new listing must climb.

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hair growth oil

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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