Hair Glaze
FailDemand is soft, at -16.0% this quarter, so Hair Glaze is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $95K/yr206K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 48%top-5 click share · 10 brands · 46 sellers
Flapen Score
Hair Glaze against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Glaze is stronger. Inside it, weaker.
Market
The Hair Glaze market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Glaze 206K times last year and spent an estimated $95K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $95Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- hair glaze150K searches a year
02 · Price
A sale here is worth $17.53.
Listings sell for $17.53 on average, from $7.00 to $36.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.53 that is $2K to $4K a year per listing.
- Average price
- $17.53inside the $15 to $100 sweet spot
- Price range
- $7.00–$36.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #57 within Hair Coloring Products. It carries 6,063 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #57in Hair Coloring Products
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 6,063per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Hair Glaze products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 6.4 Fl Oz - Blazing Brown
- Price
- $16.95
- Rating
- 3.4/5
- Reviews
- 178
- Age
- 1y ago

John Frieda Brilliant Brunette Luminous Glaze Colour Enhancing Glaze Designed to Fill Damaged Areas for Smooth Glossy Brown Color Brilliant Brunette Base 6.5 Fl.Oz
- Price
- $9.87
- Rating
- 4.1/5
- Reviews
- 4,494
- Age
- 22y ago

LOreal Paris Sulfate Free Glossing Lamination Hair Mask 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine Smoothness & Soft Feel Color Caring EverPure 5.1 Fl Oz
- Price
- $9.74
- Rating
- 4.3/5
- Reviews
- 4,907
- Age
- 1y ago

John Frieda Luminous Glaze Clear Shine Gloss Anti-Fade Color Enriching Gloss Safe for Color Treated Hair 6.5 Ounces
- Price
- $10.00
- Rating
- 4.0/5
- Reviews
- 4,864
- Age
- 20y ago

glaze Supergloss Sheer Glow Clear Conditioning Gloss Transparent Hair Gloss For All Hair Types & Colors Boosts Color Shine & Lightweight Hydration - 6.4 Fl Oz
- Price
- $17.23
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago
Trending
estimated 90-day click momentum
John Frieda Luminous Glaze Clear Shine Gloss Anti-Fade Color Enriching Gloss Safe for Color Treated Hair 6.5 Ounces
- Price
- $10.00
- Rating
- 4.0/5
- Reviews
- 4,864
- Age
- 20y ago

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Mocha Latte Hair Color 12 Fl Oz
- Price
- $20.23
- Rating
- 4.2/5
- Reviews
- 91,560
- Age
- 3y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 6.4 Fl Oz - Blazing Brown
- Price
- $16.95
- Rating
- 3.4/5
- Reviews
- 178
- Age
- 1y ago

dpHUE Gloss+ Dark Brown - Boosts Fading & Faded Hair Color - 8-12 Applications per Bottle - Lasts Up to 8 Washes
- Price
- $36.06
- Rating
- 3.9/5
- Reviews
- 5,498
- Age
- 6y ago

glaze Supergloss Sheer Glow Clear Conditioning Gloss Transparent Hair Gloss For All Hair Types & Colors Boosts Color Shine & Lightweight Hydration - 6.4 Fl Oz
- Price
- $17.23
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago
Newest
by launch date
Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Natural Medium to Dark Brown Hair 6.4 Fl Oz - Blazing Brown
- Price
- $16.95
- Rating
- 3.4/5
- Reviews
- 178
- Age
- 1y ago

glaze Supergloss Sheer Glow Clear Conditioning Gloss Transparent Hair Gloss For All Hair Types & Colors Boosts Color Shine & Lightweight Hydration - 6.4 Fl Oz
- Price
- $17.23
- Rating
- 4.0/5
- Reviews
- 486
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair 6.4 Fl Oz - Chocolate Gleam
- Price
- $17.35
- Rating
- 3.8/5
- Reviews
- 260
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair to Black Hair 6.4 Fl Oz - Luminous Liquorice
- Price
- $17.01
- Rating
- 3.7/5
- Reviews
- 148
- Age
- 1y ago

Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Natural Dark Brown Hair 6.4 Fl Oz - Sleek Espresso
- Price
- $17.09
- Rating
- 4.1/5
- Reviews
- 183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
46
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 93%
Open market
10%
- glaze43%
- John Frieda20%
- L'Oreal Paris13%
- dpHUE6%
- TRESemmé5%
- Wella Professionals5%
- Open — no brand owns it (4 brands, 10%)
Demand
Hair Glaze search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Glaze search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair glaze150K/yr
- tresemme gloss19K/yr
- hair color glazes7K/yr
- glaze for hair5K/yr
- john frieda glaze6K/yr
- hair gloss glaze5K/yr
- john frieda gloss4K/yr
- john frieda luminous glaze4K/yr
- glaze hair gloss clear4K/yr
- hair glaze gloss1K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Glaze
We read the reviews and the return reasons for every product selling here.
“No color at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Glaze questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









