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Hair Gel for Kids

Maybe

An estimated 0.7% of orders come back. But the average product has 9,229 reviews to catch up to, so Hair Gel for Kids is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$642K/yr634K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
61%top-5 click share · 18 brands · 94 sellers

Flapen Score

Hair Gel for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Gel for Kids is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gel for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Gel for Kids 634K times last year and spent an estimated $642K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $642K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
9.2%
Market size, estimated
$642Ka year
Peak month
August1.6× the quietest month
Top search term
kids hair gel143K searches a year

02 · Price

A sale here is worth $10.98.

Listings sell for $10.98 on average, from $4.27 to $23.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $10.98 that is $22K to $27K a year per listing.

Average price
$10.98under the $15 to $100 sweet spot
Price range
$4.27–$23.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$27K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #110 within Gels. It carries 9,229 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#110in Gels
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
9,229per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Hair Gel for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

94

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

25%

  • Brand 125%
  • Brand 219%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Hair Gel for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Hair Gel for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids hair gel143K/yr
  • hair gel for kids137K/yr
  • toddler hair gel85K/yr
  • kids gel36K/yr
  • gel for kids21K/yr
  • kids gel hair20K/yr
  • kids hair gel for boys22K/yr
  • hair gel kids15K/yr
  • styling gel for kids16K/yr
  • kid hair gel15K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gel for Kids

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
7%of negative reviews mention “Smell”
0.7%of orders come back
“Strong odor”
A buyer, on “Smell”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Gel for Kids questions

Answered from the same tracked data.