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Hair Foils

Fail

The top 5 brands take 100% of clicks, so Hair Foils is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$1.2M/yr864K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
88%top-5 click share · 5 brands · 12 sellers

Flapen Score

Hair Foils against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Foils is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Foils market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Foils 864K times last year and spent an estimated $1.2M. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 864K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
864K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
9.3%
Market size, estimated
$1.2Ma year
Peak month
June1.1× the quietest month
Top search term
hair foils222K searches a year

02 · Price

A sale here is worth $14.56.

Listings sell for $14.56 on average, from $5.67 to $23.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $14.56 that is $87K to $116K a year per listing.

Average price
$14.56under the $15 to $100 sweet spot
Price range
$5.67–$23.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$87K–$116K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #22 within Hair Coloring Products. It carries 4,082 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#22in Hair Coloring Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,082per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hair Foils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Demand

Hair Foils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Hair Foils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair foils222K/yr
  • foils for highlighting116K/yr
  • framar foils105K/yr
  • hair foils for highlighting93K/yr
  • foils63K/yr
  • hair foil65K/yr
  • house of foils35K/yr
  • foils for hair stylist34K/yr
  • pop up foils16K/yr
  • colortrak foils17K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Foils

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Small in size”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Foils questions

Answered from the same tracked data.