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Hair Finishing Stick

Fail

The top 5 products take 74% of clicks, so Hair Finishing Stick is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$91K/yr68K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
74%top-5 click share · 10 brands · 24 sellers

Flapen Score

Hair Finishing Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Finishing Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Finishing Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Finishing Stick 68K times last year and spent an estimated $91K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
14.3%
Market size, estimated
$91Ka year
Peak month
July3.1× the quietest month
Top search term
hair finishing stick55K searches a year

02 · Price

A sale here is worth $9.28.

Listings sell for $9.28 on average, from $5.00 to $21.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.28 that is $5K to $7K a year per listing.

Average price
$9.28under the $15 to $100 sweet spot
Price range
$5.00–$21.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Gels. It carries 9,180 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Gels
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
9,180per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Hair Finishing Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Brand 124%
  • Brand 223%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Hair Finishing Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Hair Finishing Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair finishing stick55K/yr
  • hair finishing stick for flyaways6K/yr
  • finishing hair cream6K/yr
  • bestland hair finishing stick2K/yr

FAQ

Common Hair Finishing Stick questions

Answered from the same tracked data.