Hair Extensions

Shoppers searched for this 14.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

14.6M

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

0.9%

Market size, estimated

$4.8Ma year

Peak month

October1.3× the quietest month

Top search term

hair extensions3.7M searches a year

Listings sell for $38.25 on average, from $9.87 to $80.29. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $38.25 that is $57K to $77K a year per listing.

Average price

$38.25inside the $15 to $100 sweet spot

Price range

$9.87–$80.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$57K–$77K

Returns

5.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Hair Extensions. It carries 7,895 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#106in Hair Extensions

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

7,895per listing

Listings tracked

51

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months