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Hair Extension Brush

Fail

Demand is soft, at -1.0% this quarter, so Hair Extension Brush is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$176K/yr196K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 32 sellers

Flapen Score

Hair Extension Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Extension Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Extension Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Extension Brush 196K times last year and spent an estimated $176K. The top 5 brands take 71% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
5.5%
Market size, estimated
$176Ka year
Peak month
August1.8× the quietest month
Top search term
hair extension brush46K searches a year

02 · Price

A sale here is worth $16.36.

Listings sell for $16.36 on average, from $7.77 to $32.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.36 that is $8K to $12K a year per listing.

Average price
$16.36inside the $15 to $100 sweet spot
Price range
$7.77–$32.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #540 within Hair Brushes. It carries 5,816 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#540in Hair Brushes
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,816per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hair Extension Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

32

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Brand 133%
  • Brand 214%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Hair Extension Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Hair Extension Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair extension brush46K/yr
  • extension brush34K/yr
  • hair brush for extensions17K/yr
  • extension hair brush17K/yr
  • brush for extensions11K/yr
  • hair extensions brush12K/yr
  • brush for hair extensions9K/yr
  • cepillo para extensiones de cabello10K/yr
  • extension brush for human hair7K/yr
  • extensions brush6K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Extension Brush

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brush Quality”
10%of negative reviews mention “Hair Related”
1.1%of orders come back
“It pulls out hair the same way any other brush does”
A buyer, on “Hair Related”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Extension Brush questions

Answered from the same tracked data.