Hair Essence

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months

802K

Growth, 90 days vs prior 90

+45.2%

Conversion, latest week

4.5%

Market size, estimated

$571Ka year

Peak month

July2.6× the quietest month

Top search term

mise en scene hair serum151K searches a year

Listings sell for $15.95 on average, from $9.09 to $18.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $15.95 that is $64K to $80K a year per listing.

Average price

$15.95inside the $15 to $100 sweet spot

Price range

$9.09–$18.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

4,000–5,000

Revenue per listing a year

$64K–$80K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Serums. It carries 1,850 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#24in Serums

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,850per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months