Hair Elixir
FailThe top 5 products take 100% of clicks, so Hair Elixir is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $49K/yr35K searches / yr
- 90-day growth
- +37.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 33 sellers
Flapen Score
Hair Elixir against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Elixir is stronger. Inside it, weaker.
Market
The Hair Elixir market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Elixir 35K times last year and spent an estimated $49K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +37.6%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $49Ka year
- Top search term
- hair elixir16K searches a year
02 · Price
A sale here is worth $22.93.
Listings sell for $22.93 on average, from $18.76 to $30.97. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $22.93 that is $6K to $11K a year per listing.
- Average price
- $22.93inside the $15 to $100 sweet spot
- Price range
- $18.76–$30.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Hair Treatment Oils. It carries 2,184 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Hair Treatment Oils
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,184per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Hair Elixir products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BASK & LATHER Elixir Hair Strengthening Oil Jamaican Black Castor Oil For Volume Thickness Detangle De Frizz Conditions New Hair Growth 4 fl oz
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 1,561
- Age
- 2y ago

BASED Hair Elixir - Weightless Shine Serum with Heat Protection Controls Frizz & Flyaways Nourishes with Meadowfoam & Mongongo Oils Non-Toxic Formula for All Hair Types (1 Fl Oz Pack of 1)
- Price
- $24.87
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 7mo ago

Bask & Lather Scalp Stimulator Hair Growth Oil Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth Organic Natural Leave in All Hair Types 2 Fl Oz
- Price
- $21.09
- Rating
- 4.3/5
- Reviews
- 2,030
- Age
- 2y ago

Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz
- Price
- $18.96
- Rating
- 4.2/5
- Reviews
- 1,617
- Age
- 1y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago
Trending
estimated 90-day click momentum
BASED Hair Elixir - Weightless Shine Serum with Heat Protection Controls Frizz & Flyaways Nourishes with Meadowfoam & Mongongo Oils Non-Toxic Formula for All Hair Types (1 Fl Oz Pack of 1)
- Price
- $24.87
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 7mo ago

Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz
- Price
- $18.96
- Rating
- 4.2/5
- Reviews
- 1,617
- Age
- 1y ago

BASK & LATHER Elixir Hair Strengthening Oil Jamaican Black Castor Oil For Volume Thickness Detangle De Frizz Conditions New Hair Growth 4 fl oz
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 1,561
- Age
- 2y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago

Bask & Lather Scalp Stimulator Hair Growth Oil Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth Organic Natural Leave in All Hair Types 2 Fl Oz
- Price
- $21.09
- Rating
- 4.3/5
- Reviews
- 2,030
- Age
- 2y ago
Newest
by launch date
BASED Hair Elixir - Weightless Shine Serum with Heat Protection Controls Frizz & Flyaways Nourishes with Meadowfoam & Mongongo Oils Non-Toxic Formula for All Hair Types (1 Fl Oz Pack of 1)
- Price
- $24.87
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 7mo ago

Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz
- Price
- $18.96
- Rating
- 4.2/5
- Reviews
- 1,617
- Age
- 1y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago

BASK & LATHER Elixir Hair Strengthening Oil Jamaican Black Castor Oil For Volume Thickness Detangle De Frizz Conditions New Hair Growth 4 fl oz
- Price
- $18.76
- Rating
- 4.6/5
- Reviews
- 1,561
- Age
- 2y ago

Bask & Lather Scalp Stimulator Hair Growth Oil Cold Pressed Mint and Rosemary Blend with Grapeseed for Hair Growth Organic Natural Leave in All Hair Types 2 Fl Oz
- Price
- $21.09
- Rating
- 4.3/5
- Reviews
- 2,030
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- BASK & LATHER68%
- BASED BODYWORKS29%
- KÉRASTASE3%
- Open — no brand owns it (0%)
Search terms
Top Hair Elixir search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair elixir16K/yr
- bask and lather hair elixir9K/yr
- bask and lather elixir4K/yr
- elixir hair oil4K/yr
- hair elixir oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Elixir
We read the reviews and the return reasons for every product selling here.
“itching like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Elixir questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









