Is hair dye spray profitable to sell on Amazon United States?

The niche generates $69K/yr across 64 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the hair dye spray niche?

32 brands and 157 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in hair dye spray?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.

When does demand for hair dye spray peak?

Demand peaks in Oct–Nov; the busiest month runs 3.9× the quietest.

What does it cost to enter the hair dye spray niche?

Listings span $6.62–$54.77; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 14,819 reviews — the moat a new listing must climb.

hair dye spray

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$6.62–$54.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Good$12.58

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Review moat

Bad14,818.58

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$69K

$69K/yr · 151K searches

According to Flapen's Amazon United States niche tracking, hair dye spray is a $69K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair dye spray market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $63K–$75K; units × avg price
Conversion rate: 3.6%
Avg BSR: #178
Page quality: 0%
Prime: 95%
Sponsored: 91%
Out of stock: 8.2%
Avg brand age: 50 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

157

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

29%

Top 20: 65%

Open market

39%

L'Oreal Paris24%
Clairol12%
CMWGKBC8%
TRESemmé8%
EVERPRO5%
Waybesty4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +6.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.9×

Open Trend

Top hair dye spray search terms

hair dye spray38K/yr +6.0%3.8% conv.
spray on hair color15K/yr +11.2%2.3% conv.
hair spray dye9K/yr +2.7%4.2% conv.
spray dye for hair7K/yr -0.8%3.7% conv.
hair spray color for kids5K/yr +75.0%5.1% conv.
colored hairspray7K/yr +2.2%2.1% conv.
hair paint spray8K/yr +20.5%2.3% conv.
colored hair gel for kids5K/yr +41.3%4.7% conv.
color hair spray temporary4K/yr +72.5%1.7% conv.
spray de colores para el pelo nios4K/yr +17.3%2.3% conv.

All search terms

Top hair dye spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party

CMWGKBC$16.974.2★2,102 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)

L'Oreal Paris$11.494.3★87,341 rev

TRESemm Temporary Hair Color Root Touch-Up Dark Brown Ammonia-free Peroxide-free Root Cover Up Spray 2.5 Fl Oz

TRESemmé$8.334.4★6,109 rev

LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)

L'Oreal Paris$11.484.3★87,341 rev

Temporary Hair Color Spray For Kids Women Men Temporary Hair Dye Washable Hair Color Wax Non-Sticky For Cosplay Party DIY Christmas Party Halloween Crazy Hair Day(Blue 4.06 oz)

Waybesty$9.454.4★513 rev

Newest

by launch date

4 Colors Temporary Hair Color Spray For Kids Women Men Washable Natural Hair Wax Color Quick Drying Non-Sticky Hair Color Spray for Party Halloween Cosplay DIY Christmas.(Red Blue Purple Green)

DBEAUTYM$16.1720 rev

6mo ago

Seaboll Root Touch Up Hair Color Spray4oz Sweat-Resistant & Natural Instant Gray Hair Cover Up Temporary Root Concealer Hair Filler Dye Spray for Hairline Scalp&Thinning Light BrownWomen & Men

Seaboll$10.34142 rev

6mo ago

Pink Hair Spray Temporary Hair Color Spray for Kids Women Men Temporary Pink Hair Dye Washable Hair Color Wax Natural Hair Strong Style Gel Cream for Christmas Party Makeup Cosplay(4.06oz)

KENINA$8.93418 rev

9mo ago

Blue Hair Spray Temporary Hair Color Spray for Women Kids Men Washable Hairspray Colored Hair Spray Color Hairspray for Halloween Party Cosplay Christmas Day (Blue)

Azonbey$6.62283 rev

1y ago

Purple Hair Spray Temporary Hair Color Spray for Kids Women Men Washable One-Time Use Hair Color Wax Dye Hair Coloring Natural Hair Style Gel for Christmas Party Cosplay(Purple 120ML)

KENINA$10.24418 rev

1y ago

What buyers say about hair dye spray

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Accurate color”

Coverage12%

“Best coverage”

Ease Of Use10%

“Easy to put on”

Quality-Overall10%

“Great product, great customer service”

Suitability Colored Hair6%

“Great for dark hair”

Value For Money4%

“Good price”

Ease Of Application4%

“Easy application”

Efficiency3%

“Does its job”

Advertised Vs Actual Product3%

“Does What It Says”

Ease Of Cleaning2%

“thankfully easy to clean”

What buyers complain about

Color19%

“Way too dark”

Functionality-Overall6%

“not good results”

Suitability Colored Hair6%

“Doesn't color your hair”

Value For Money5%

“Price high”

Ease Of Cleaning3%

“takes time to clean”

Quality-Overall3%

“Bad quality”

Size-Overall3%

“unable to fit me in”

Adhesion/Stickiness3%

“Really sticky”

Hair Related3%

“It basically turned to dust in my hair”

Ease Of Use3%

“Difficult to use”

Top return reasons

Color51%

Advertised Vs Actual Product8%

Functionality-Overall8%

Suitability Colored Hair8%

Coverage6%

Adhesion/Stickiness2%

Suitability Short Hair2%

Product Condition1%

Weight Light1%

Ease Of Application1%

Common questions

Is hair dye spray profitable to sell on Amazon United States?: The niche generates $69K/yr across 64 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the hair dye spray niche?: 32 brands and 157 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in hair dye spray?: Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
When does demand for hair dye spray peak?: Demand peaks in Oct–Nov; the busiest month runs 3.9× the quietest.
What does it cost to enter the hair dye spray niche?: Listings span $6.62–$54.77; the average listing price is $12.58 (sweet spot $15–$100). The average incumbent carries 14,819 reviews — the moat a new listing must climb.