Hair Dye for Black Men

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

+16.2%

Conversion, latest week

6.2%

Market size, estimated

$78Ka year

Top search term

bigen ez color for men27K searches a year

Listings sell for $20.18 on average, from $8.64 to $40.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.18 that is $2K to $5K a year per listing.

Average price

$20.18inside the $15 to $100 sweet spot

Price range

$8.64–$40.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #476 within Hair Coloring Products. It carries 2,803 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

63%

Out of stock, average day

0.0%

Average rank

#476in Hair Coloring Products

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,803per listing

Listings tracked

16

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months