hair dye for black men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.18avg listing price — sweet spot $15–$100
Price range
Great$8.64–$40.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,802.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$78K$78K/yr · 62K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hair dye for black men is a $78K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair dye for black men market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $81K–$101K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #476
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
113
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Bigen91%
- SoftSheen3%
- Just for Men2%
- Bablabear2%
- KAISASA2%
Demand
Weekly Amazon search volume, last 44 weeks — +16.2% search growth over the last 90 days.Top hair dye for black men search terms
- bigen ez color for men27K/yr
- bigen beard color for men19K/yr
- hair dye for black men5K/yr
- black men hair dye4K/yr
- organic hair color for men4K/yr
- bigen beard dye2K/yr
Top hair dye for black men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bigen Ez Color For Men M2 Real Black Kit (Pack of 3)
Bigen$23.734.6★2,137 rev
M5 Bigen EZ Color for Men Medium Brown - 3 Pack
Bigen$23.574.4★3,704 rev
Bigen MenS Beard Color 40G - Brownish Black B102 (Pack Of 1)
Bigen$12.724.2★5,496 rev
M4n Bigen EZ Color for Men Natural Brown - 3 Pack
Bigen$22.994.4★3,704 rev
Bigen Ez Color for Men Jet Black Kit (6 Pack)
Bigen$40.224.7★232 rev
Newest
by launch dateM4n Bigen EZ Color for Men Natural Brown - 3 Pack
Bigen$22.993,704 rev
Bigen Mens Beard Color 101 Natural Black - 3 Pack
Bigen$29.7516 rev
Bigen Mens Beard Color 103 Dark Brown - 3 Pack
Bigen$29.2411 rev
KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Black)
KAISASA$10.104,179 rev
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.818,487 rev
Trending
90-day click momentum
Bigen Ez Color For Men M4 Dark Brown Kit (Pack of 3)
Bigen$25.554.8★
101 Natural Black Bigen Mens Speedy - 3 Pack
Bigen$26.884.6★
Bigen EZ Color Hair Color for Men - Jet Black Kit
Bigen$10.403.8★
Bigen BIGEN Hoyu Ezcolor for Men Real Black M2
Bigen$8.644.4★
M4n Bigen EZ Color for Men Natural Brown - 3 Pack
Bigen$22.994.4★
What buyers say about hair dye for black men
What buyers praise and complain about, mined from review topics.What buyers love
“Great product great results”
“the color is accurate”
“Easy and effective”
“It works well”
“Works exactly as stated”
“It works well to darken your hair”
“Nice even coverage”
“Great deal”
“The application is easy”
“smell good”
What buyers complain about
“However, black was too dark”
“Itching”
“Did not work”
“It completely took my hair out”
“it stains really easy”
“it doesn't color my hair properly”
“Strong smell”
“felt very diluted”
“Does last even a week”
“Cause my hair to break out and face”
Top return reasons
Common questions
- Is hair dye for black men profitable to sell on Amazon United States?
- The niche generates $78K/yr across 16 tracked products. 90-day search growth is +16.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the hair dye for black men niche?
- 5 brands and 113 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair dye for black men?
- Top complaints mined from reviews: Color, Allergies, Functionality-Overall. The return rate is 0.8%.
- What does it cost to enter the hair dye for black men niche?
- Listings span $8.64–$40.22; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.