Hair Dye

Shoppers searched for this 14.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.3M a year.

Searches, last 12 months

14.4M

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

3.4%

Market size, estimated

$6.3Ma year

Peak month

February1.2× the quietest month

Top search term

hair dye4.0M searches a year

Listings sell for $12.89 on average, from $4.47 to $33.85. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 5,000 to 6,000 of them. At $12.89 that is $64K to $77K a year per listing.

Average price

$12.89under the $15 to $100 sweet spot

Price range

$4.47–$33.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

5,000–6,000

Revenue per listing a year

$64K–$77K

Returns

0.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #29 within Hair Coloring Products. It carries 26,503 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#29in Hair Coloring Products

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

26,503per listing

Listings tracked

87

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months