Hair Drying Cap

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

4.0%

Market size, estimated

$15Ka year

Peak month

December7.8× the quietest month

Top search term

absorbent hair towel7K searches a year

Listings sell for $13.21 on average, from $7.63 to $44.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.21 that is $0 to $1K a year per listing.

Average price

$13.21under the $15 to $100 sweet spot

Price range

$7.63–$44.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #66 within Hair Drying Towels. It carries 7,561 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#66in Hair Drying Towels

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,561per listing

Listings tracked

32

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months