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Hair Dryer Brush Set

Fail

Demand is soft, at -26.7% this quarter, so Hair Dryer Brush Set is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$118K/yr101K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
80%top-5 click share · 8 brands · 18 sellers

Flapen Score

Hair Dryer Brush Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Dryer Brush Set is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Dryer Brush Set market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Dryer Brush Set 101K times last year and spent an estimated $118K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
1.6%
Market size, estimated
$118Ka year
Peak month
December2.4× the quietest month
Top search term
blow dryer brush set20K searches a year

02 · Price

A sale here is worth $71.37.

Listings sell for $71.37 on average, from $52.86 to $118.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $71.37 that is $7K to $18K a year per listing.

Average price
$71.37inside the $15 to $100 sweet spot
Price range
$52.86–$118.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #117 within Hot-Air Brushes. It carries 1,281 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#117in Hot-Air Brushes
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
1,281per listing
Listings tracked
11

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Hair Dryer Brush Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 169%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Hair Dryer Brush Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Hair Dryer Brush Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blow dryer brush set20K/yr
  • wavytalk air sculpt 5 in 17K/yr
  • hair dryer brush set16K/yr
  • blow dryer brush with attachments10K/yr
  • hair dryer with curling attachment5K/yr
  • hair dryer combo5K/yr
  • wavytalk air sculpt7K/yr
  • hair dryer set with attachments6K/yr
  • hair dryer brush with attachments5K/yr
  • blow dryer with curling attachments4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Dryer Brush Set

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Durability”
6.4%of orders come back
“Stopped working”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Dryer Brush Set questions

Answered from the same tracked data.