Hair Dryer

Shoppers searched for this 25.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53.2M a year.

Searches, last 12 months

25.6M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

4.7%

Market size, estimated

$53.2Ma year

Peak month

December1.8× the quietest month

Top search term

hair dryer9.8M searches a year

Listings sell for $44.00 on average, from $12.26 to $214.56. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $44.00 that is $1.1M to $1.3M a year per listing.

Average price

$44.00inside the $15 to $100 sweet spot

Price range

$12.26–$214.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$1.1M–$1.3M

Returns

3.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #19 within Hair Dryers & Accessories. It carries 24,994 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#19in Hair Dryers & Accessories

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

24,994per listing

Listings tracked

37

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

38 months