Hair Donuts for Buns

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $225K a year.

Searches, last 12 months

562K

Growth, 90 days vs prior 90

+23.4%

Conversion, latest week

5.7%

Market size, estimated

$225Ka year

Peak month

May1.8× the quietest month

Top search term

hair donut94K searches a year

Listings sell for $6.99 on average, from $4.93 to $9.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $6.99 that is $10K to $14K a year per listing.

Average price

$6.99under the $15 to $100 sweet spot

Price range

$4.93–$9.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$10K–$14K

Returns

2.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #32 within Bun & Crown Shapers. It carries 3,435 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#32in Bun & Crown Shapers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,435per listing

Listings tracked

23

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months