Hair Curler
MaybeShoppers spend an estimated $2.2M a year here. But buyers convert on only 1.4% of searches, so Hair Curler is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $2.2M/yr4.0M searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 55%top-5 click share · 16 brands · 69 sellers
Flapen Score
Hair Curler against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Curler is stronger. Inside it, weaker.
Market
The Hair Curler market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Curler 4.0M times last year and spent an estimated $2.2M. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2.2Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- hair curler2.4M searches a year
02 · Price
A sale here is worth $39.99.
Listings sell for $39.99 on average, from $13.92 to $122.09. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $39.99 that is $60K to $80K a year per listing.
- Average price
- $39.99inside the $15 to $100 sweet spot
- Price range
- $13.92–$122.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $60K–$80K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #18 within Irons. It carries 9,109 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #18in Irons
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 9,109per listing
- Listings tracked
- 28
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Hair Curler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
69
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
16%
- Brand 137%
- Brand 226%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (10 brands, 16%)
Demand
Hair Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Hair Curler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair curler2.4M/yr
- curler394K/yr
- rizadora para cabello363K/yr
- tenazas para ondas de cabello153K/yr
- curling107K/yr
- rizador de cabello64K/yr
- tenazas para rizar el cabello34K/yr
- enchinadoras para el cabello58K/yr
- curly iron59K/yr
- hair curl61K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Curler
We read the reviews and the return reasons for every product selling here.
“Broke After Six Months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Curler questions
Answered from the same tracked data.









