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Hair Crimper

Maybe

Shoppers spend an estimated $9.9M a year here. But an estimated 6.3% of orders come back, so Hair Crimper is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$9.9M/yr6.6M searches / yr
90-day growth
+13.4%search demand this quarter
Competition
61%top-5 click share · 14 brands · 57 sellers

Flapen Score

Hair Crimper against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Crimper is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Crimper market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Crimper 6.6M times last year and spent an estimated $9.9M. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months
6.6M
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
3.7%
Market size, estimated
$9.9Ma year
Peak month
December1.6× the quietest month
Top search term
hair crimper1.2M searches a year

02 · Price

A sale here is worth $40.86.

Listings sell for $40.86 on average, from $17.89 to $93.68. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $40.86 that is $327K to $409K a year per listing.

Average price
$40.86inside the $15 to $100 sweet spot
Price range
$17.89–$93.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$327K–$409K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #19 within Irons. It carries 10,872 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#19in Irons
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
10,872per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hair Crimper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

57

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

21%

  • Brand 121%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 58%
  • Brand 68%

Demand

Hair Crimper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Hair Crimper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair crimper1.2M/yr
  • crimper hair tool921K/yr
  • hair waver671K/yr
  • crimper635K/yr
  • waver hair tool371K/yr
  • beach waver curling iron457K/yr
  • beachwaver414K/yr
  • hair crimper for women327K/yr
  • beach waver264K/yr
  • 3 barrel curling iron144K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Crimper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Durability”
6.3%of orders come back
“Broke already”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Crimper questions

Answered from the same tracked data.