Is hair cream profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 59 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Launch it (67/100).

How competitive is the hair cream niche?

40 brands and 272 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in hair cream?

Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.6%.

When does demand for hair cream peak?

Demand peaks in Mar–Jul–Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the hair cream niche?

Listings span $4.21–$43.72; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 8,060 reviews — the moat a new listing must climb.

hair cream

Launch it

A $1.6M/yr market growing +2.5% this quarter with returns at 0.6% — clears our launch bar.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 1.4M searches

Brand share

Great51%

top-5 brand share — no brand owns this niche

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Competition

Great39%

top-5 click share — an open shelf

Avg price

Great$15.17

avg listing price — sweet spot $15–$100

Price range

Good$4.21–$43.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,060.03

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hair cream is a $1.6M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Launch it — 67/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair cream market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Conversion rate: 7.4%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 128 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

272

Top-5 brand share

51%

Top 20: 84%

Top-5 click share

39%

Top 20: 70%

Open market

44%

Cremo16%
Brylcreem13%
Moroccanoil8%
Not Your Mother's8%
DAE6%
Garnier5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Mar, Jul, Aug · busiest ÷ quietest = 3.0×

Open Trend

Top hair cream search terms

styling cream222K/yr +8.4%4.2% conv.
crema para peinar193K/yr -3.9%2.4% conv.
hair styling cream141K/yr +2.2%4.3% conv.
hair cream for men130K/yr -5.0%5.0% conv.
cremo hair cream44K/yr +109.8%20.1% conv.
crema de peinar73K/yr +15.0%2.1% conv.
brylcreem64K/yr +14.1%14.2% conv.
mens hair cream72K/yr -3.7%5.0% conv.
crema para el cabello78K/yr -18.1%1.6% conv.
styling cream for women68K/yr -11.0%4.9% conv.

All search terms

Top hair cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz

Cremo$9.884.5★4,999 rev

Brylcreem 3-in-1 Original High Shine Mens Hair Cream for Styling Strengthening and Conditioning Alcohol-Free 5.5 Ounce

Brylcreem$6.054.6★11,841 rev

Not Your Mothers All Eyes On Me 3-in-1 Hair Styling Cream with UV Protection - Styling Cream for All Hair Types

Not Your Mother's$7.924.5★746 rev

Moroccanoil Hydrating Styling Cream Travel Size 2.53 Fl Oz

Moroccanoil$15.934.6★17,179 rev

DAE Cactus Fruit 3-In-1 Styling Cream - Smooth Styles Prep Shiny Blowouts Defines Curls (5 oz.)

DAE$28.124.7★3,753 rev

Newest

by launch date

Old Spice Mens Hair Pomade Healthy & Strong with Vitamin E & Biotin Mens Hair Styling Pomade Medium Hold Matte Finish 2.22 oz

Old Spice$9.283,845 rev

5mo ago

John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz

John Frieda$8.7411,254 rev

6mo ago

TRESemm Smoothing Cream 1 ct A-List Collection for Frizz-Control & Deep Hydration Developed & Safe for All Hair Types 3.04 FL OZ

TRESemmé$11.41161 rev

6mo ago

Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz

Nexxus$13.21223 rev

7mo ago

Cremo Hair Styling Cream Premium Barber Grade Hair Products 3.4 Oz

Cremo$9.884,999 rev

8mo ago

What buyers say about hair cream

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“clean scent”

Quality-Overall13%

“Excellent Product”

Soft Feel10%

“Silky smooth”

Moist/Dry6%

“Very Moisturizing”

Suitability Curly Hair6%

“naturally curly hair”

Hair Styling6%

“My curls are defined and amazing”

Value For Money5%

“For the price”

Hair Growth4%

“Holds my hair all day”

Suitability Straight Hair3%

“helps straighten my hair”

Brightness/Shine/Glow2%

“adds shine”

What buyers complain about

Smell13%

“unpleasant smell”

Hair Related7%

“Does not hold hair well”

Value For Money6%

“too expensive”

Moist/Dry6%

“Does not moisturize”

Oily/Greasy5%

“Made my hair oily”

Functionality-Overall4%

“Did not work well”

Suitability Short Hair3%

“it just has not worked for my hair”

Size-Overall2%

“larger size today”

Suitability Curly Hair2%

“It doesn't give you a great curly hair”

Adhesion/Stickiness2%

“The product was sticky like glue”

Top return reasons

Smell13%

Advertised Vs Actual Product10%

Functionality-Overall10%

Suitability Short Hair8%

Size-Overall7%

Leak-Proof6%