Hair Color Stick

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

332K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

7.3%

Market size, estimated

$251Ka year

Peak month

November2.2× the quietest month

Top search term

gray away30K searches a year

Listings sell for $10.35 on average, from $5.93 to $17.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $10.35 that is $16K to $21K a year per listing.

Average price

$10.35under the $15 to $100 sweet spot

Price range

$5.93–$17.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

1.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Hair Coloring Products. It carries 9,063 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#57in Hair Coloring Products

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

9,063per listing

Listings tracked

18

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months