Is hair color stick profitable to sell on Amazon United States?

The niche generates $251K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (45/100).

How competitive is the hair color stick niche?

9 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in hair color stick?

Top complaints mined from reviews: Color, Functionality-Overall, Coverage. The return rate is 1.9%.

When does demand for hair color stick peak?

Demand peaks in Apr–Sep–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the hair color stick niche?

Listings span $5.93–$17.07; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 9,063 reviews — the moat a new listing must climb.

hair color stick

Skip it

Soft demand (-16.3% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$251K

$251K/yr · 332K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.35

avg listing price — sweet spot $15–$100

Review moat

Bad9,062.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad$5.93–$17.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hair color stick is a $251K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Sep–Nov. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair color stick market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $259K–$311K; units × avg price
Conversion rate: 7.3%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

EVERPRO61%
Boldify13%
MOONGAZE8%
Daggett & Ramsdell5%
GRAY AWAY5%
L'Oreal Paris2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -16.3% search growth over the last 90 days.

Peak months: Apr, Sep, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top hair color stick search terms

gray away30K/yr +43.9%7.4% conv.
hair color stick45K/yr -32.6%2.7% conv.
everpro gray away33K/yr -11.9%9.3% conv.
gray away root touch up35K/yr -13.2%7.6% conv.
hair dye stick32K/yr -45.1%2.5% conv.
hair color sticks to cover gray21K/yr -7.6%2.8% conv.
hair dye pen25K/yr -24.2%1.9% conv.
hair pen10K/yr +5.0%0.7% conv.
hair dye stick for gray hair15K/yr -52.3%2.7% conv.
instant hair color stick9K/yr -16.8%1.9% conv.

All search terms

Top hair color stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz

EVERPRO$8.944.2★7,353 rev

EVERPRO Gray Away Root Touchup Quick Stick Light Brown 0.1 Oz

EVERPRO$8.974.2★1,956 rev

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown

Boldify$17.074.3★42,009 rev

2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)

MOONGAZE$10.213.5★183 rev

Everpro Gray Away Root Touchup Quick Stick Lightest Brown/Medium Blonde 0.10oz

EVERPRO$8.994.2★7,353 rev

Newest

by launch date

2-in-1 Hair Dye Comb Stick | Instant Dyeing Grey Hair Concealer Waterproof Sweatproof Fast Root Retouching Safe & Easy to Use 2-Pack (Black)

KTBKGV$9.8336 rev

2mo ago

2Pack Root-Touch-Up Hair Color Stick & Comb Instant Waterproof Black Dye for Gray Coverage Portable 2-in-1 Cream Formula Sweat-Proof Travel-Friendly Dye Pen for Women & Men (01#Black)

MOONGAZE$10.21183 rev

9mo ago

2Pack Root-Touch-Up Hair Color Stick with Built -in Comb Instant Waterproof Brown Dye for Gray Coverage Sweat-Proof Long-Lasting Travel-Friendly Dye Pen for Women & Men (02#Brownish Black)

MOONGAZE$9.93183 rev

9mo ago

MLSMILE Hair Color Touch-Up Stick Hair Dye Pen 3PCS Black Hair Color Stick Long Lasting Fast Staining Cover Gray Hair Compact and convenient Physical covering&Safety

MLSMILE$7.03142 rev

11mo ago

Javpav Hair Color Stick Waterproof and Sweat-Proof Hair Dye Stick Portable Color Touch-Up Hair Sticks With Comb Cover Gray Hair Color Correction Sticks for Women & Men (02# Dark Brown)

Generic$14.07542 rev

1y ago

What buyers say about hair color stick

What buyers praise and complain about, mined from review topics.

What buyers love

Coverage14%

“Covers well”

Color14%

“Color match was perfect”

Quality-Overall13%

“Excellent Product”

Ease Of Use10%

“Easy to put on”

Suitability Colored Hair7%

“It colored my hair well”

Ease Of Application5%

“Applicator very helpful”

Efficiency4%

“Does the job”

Advertised Vs Actual Product4%

“Exactly as described”

Value For Money3%

“Not very expensive”

Durability2%

“it lasts all day”

What buyers complain about

Color18%

“Color not as expected”

Functionality-Overall7%

“not effective”

Coverage5%

“Not a strong coverage”

Value For Money4%

“Waste of money”

Suitability Colored Hair4%

“It didn't color my gray hair”

Ease Of Application4%

“Broken Applicator less than a month”

Durability4%

“Broken Applicator less than a month”

Ease Of Use4%

“hard to use”

Adhesion/Stickiness3%

“its not sticky although the coverage is poor”

Size-Overall3%

“Too small”

Top return reasons

Color54%

Advertised Vs Actual Product8%

Functionality-Overall7%

Suitability Colored Hair7%

Coverage6%

Adhesion/Stickiness3%

Suitability Short Hair2%

Product Condition1%

Weight Light1%

Ease Of Application1%

Common questions

Is hair color stick profitable to sell on Amazon United States?: The niche generates $251K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (45/100).
How competitive is the hair color stick niche?: 9 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in hair color stick?: Top complaints mined from reviews: Color, Functionality-Overall, Coverage. The return rate is 1.9%.
When does demand for hair color stick peak?: Demand peaks in Apr–Sep–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the hair color stick niche?: Listings span $5.93–$17.07; the average listing price is $10.35 (sweet spot $15–$100). The average incumbent carries 9,063 reviews — the moat a new listing must climb.