hair color spray
Launch itA $1.4M/yr market growing +8.6% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 2.2M searches
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Okay$6.62–$22.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad32,073.82avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair color spray is a $1.4M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 63/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair color spray market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
147
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
35%
Top 20: 71%
Open market
20%
- L'Oreal Paris51%
- Clairol10%
- TRESemmé7%
- CMWGKBC6%
- Desire Deluxe4%
- Boldify3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
Top hair color spray search terms
- hair color spray198K/yr
- temporary hair color for kids150K/yr
- root spray99K/yr
- loreal root touch up90K/yr
- root touch up spray139K/yr
- loreal magic root cover up115K/yr
- temporary hair color spray130K/yr
- hair wax color87K/yr
- hair color wax88K/yr
- magic root cover up loreal86K/yr
Top hair color spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)
L'Oreal Paris$11.494.3★87,341 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Blonde 2 oz (1 Count)
L'Oreal Paris$11.374.3★87,341 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (1 Count)
L'Oreal Paris$11.484.3★87,341 rev
4 Colors Temporary Hair Color for Kids Gifts for Teens Girls Boys Gifts for Kids Temporary Hair Dye Hair Color Spray Green Red Blue Purple Hair Dye Hair Wax Color Instant Color Wax Halloween Party
CMWGKBC$16.974.2★2,102 rev
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Medium Brown 2 oz (1 Count)
L'Oreal Paris$11.174.3★87,341 rev
Newest
by launch date
Temporary Hair Color Spray For Kids Women Men Temporary Hair Dye Washable Hair Color Wax Non-Sticky For Cosplay Party DIY Christmas Party Halloween Crazy Hair Day(Blue 4.06 oz)
Waybesty$9.45513 rev
Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.051,791 rev
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Medium Brown Hair Color Pack of 1 - Packaging May Vary
Clairol$7.862,076 rev
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary
Clairol$8.032,076 rev
6 Color Temporary Hair Color Wax Easter Basket Stuffers for Teens Girls Boys Blue Green Purple Pink Orange Red Hair Dye Natural Instant Hair Wax Color DIY Temporary Hair Color for Kids Teens Women Men
Sakose$21.30688 rev
Trending
90-day click momentumHally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.053.6★
Lime Crime Full Coverage Unicorn Hair Dye Juicy - Damage-Free Semi-Permanent Hair Color Conditions & Moisturizes - Temporary Hair Tint Kit Has A Sugary Citrus Vanilla Scent - Vegan
Lime Crime$15.854.4★
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown
Boldify$17.074.3★
Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary
Clairol$8.034.3★
LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Light Brown 2 oz (2 Count)
L'Oreal Paris$21.674.3★
What buyers say about hair color spray
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate color”
“Easy coverage”
“Super easy to put on”
“Excellent Product”
“Great for dark hair”
“Easy to apply”
“Worth buying”
“Exactly what I wanted”
“Does its job”
“doesnt make a mess”
What buyers complain about
“Way too dark”
“not good results”
“Did not dye blonde hair”
“Price high”
“make a huge mess”
“it is very difficult to open now”
“It basically turned to dust in my hair”
“unable to fit me in”
“Sticky mess”
“Not good quality”
Top return reasons
Common questions
- Is hair color spray profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 50 tracked products. 90-day search growth is +8.6%. Flapen's verdict: Launch it (63/100).
- How competitive is the hair color spray niche?
- 23 brands and 147 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hair color spray?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
- When does demand for hair color spray peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the hair color spray niche?
- Listings span $6.62–$22.70; the average listing price is $12.84 (sweet spot $15–$100). The average incumbent carries 32,074 reviews — the moat a new listing must climb.