Hair Color Spray

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

4.8%

Market size, estimated

$1.4Ma year

Peak month

October2.9× the quietest month

Top search term

hair color spray198K searches a year

Listings sell for $12.84 on average, from $6.62 to $22.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $12.84 that is $26K to $32K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$6.62–$22.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$32K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Hair Coloring Products. It carries 32,074 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#65in Hair Coloring Products

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

32,074per listing

Listings tracked

50

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months