Hair Color Remover

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

7.3%

Market size, estimated

$1.6Ma year

Peak month

June1.2× the quietest month

Top search term

hair color remover293K searches a year

Listings sell for $15.29 on average, from $10.12 to $23.07. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $15.29 that is $122K to $153K a year per listing.

Average price

$15.29inside the $15 to $100 sweet spot

Price range

$10.12–$23.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

8,000–10,000

Revenue per listing a year

$122K–$153K

Returns

1.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Hair Coloring Products. It carries 3,354 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#111in Hair Coloring Products

Average rating

3.88 starsAmazon United States average 4.42 stars

Average reviews

3,354per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months