Is hair clips for makeup profitable to sell on Amazon United States?

The niche generates $485K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the hair clips for makeup niche?

18 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in hair clips for makeup?

Top complaints mined from reviews: Hair Related, Quality-Overall, Size-Overall. The return rate is 1.4%.

When does demand for hair clips for makeup peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the hair clips for makeup niche?

Listings span $4.02–$10.05; the average listing price is $7.35 (sweet spot $15–$100). The average incumbent carries 1,944 reviews — the moat a new listing must climb.

hair clips for makeup

Worth a look

Shows low returns (1.4%), but prices mostly outside the sweet spot ($4.02–$10.05) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$485K

$485K/yr · 987K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,944.32

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.35

avg listing price — sweet spot $15–$100

Price range

Bad$4.02–$10.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hair clips for makeup is a $485K/yr Amazon United States market (987K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hair clips for makeup market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: $441K–$588K; units × avg price
Conversion rate: 6.7%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

31%

Kitsch20%
D17%
Cptots10%
minihope8%
AMIZO8%
Wobe6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top hair clips for makeup search terms

creaseless hair clips305K/yr +9.6%6.0% conv.
no crease hair clips197K/yr -6.1%6.1% conv.
bang clips67K/yr +30.1%6.7% conv.
makeup hair clips62K/yr -5.1%4.9% conv.
hair clips for bangs44K/yr +18.1%2.3% conv.
no bend hair clips42K/yr +0.8%4.5% conv.
hair clips no crease33K/yr +2.7%6.3% conv.
hair clips for makeup40K/yr -16.0%5.6% conv.
makeup clips37K/yr -10.2%3.8% conv.
creaseless clips18K/yr +20.5%5.7% conv.

All search terms

Top hair clips for makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

D 6 Pcs Creaseless Hair Clips No bend No Crease Hair Clip Makeup Clips for Women and Girls Flat Hair Clips for Hairstyling Salon Golden Handle

D$4.224.5★1,459 rev

Kitsch Creaseless Hair Clips for Women - No Crease No Bend Hair Clips for Styling Bangs Makeup Application Face Wash - Recycled Acrylic - Cherry Print | Ideal Gifts for Women 4pcs

Kitsch$9.024.4★2,183 rev

Amizo 6 Pcs Creaseless Flat Hair Clips for Makeup and Daily Beauty Routine

AMIZO$4.024.4★81 rev

Kitsch Creaseless Hair Clips for Women - No Crease No Bend Hair Clips for Styling Bangs Makeup Application Face Wash | Recycled Acrylic - Black Terrazzo | Ideal Gifts for Women 4pcs

Kitsch$8.414.4★2,183 rev

Wobe 24 Pcs Creaseless Hair Clips No Bend No Crease Flat Hair Clips for Women Hairdressing Pins for Bangs Finger Waves Makeup & Salon Hairstyling (Black/Pink/White)

Wobe$5.274.3★2,256 rev

Newest

by launch date

Amizo 6 Pcs Creaseless Flat Hair Clips for Makeup and Daily Beauty Routine

AMIZO$4.0281 rev

5mo ago

BAISEN 6 Pack Creaseless Hair Clips for Women - No Bend No Crease Hair Clips for Styling Makeup Washing Face Bangs | Classic Polka Dot Flat No Dent Alligator Clips for Salon & Home (Black & White)

BAISEN$7.0615 rev

7mo ago

Creaseless Hair Clips for Women Styling 40Pcs Getting Ready No Crease Hair Clips for Bangs Setting No Bend Dent Makeup Clip Application Skincare Clip (Multicolor)

KJML DIY$10.0540 rev

8mo ago

12Pcs No Bend Hair Clips Creaseless Flat Hair Clips for Women Cute Makeup Bangs Hair Clip Hair Barrettes for Styling

BluOcnMkt$5.2548 rev

1y ago

12 Pack Creaseless Hair Clips No Crease Hair Clips Colorful No Bend Hairclips Flat Duckbill Clip Flat Hairclip Alligator Hair-Barrette Makeup Hair-Clip Salon Hairstyle Accessories for Women Girls

Xthrotsenk$7.0174 rev

1y ago

What buyers say about hair clips for makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“The quality feels pretty solid for the price too”

Value For Money12%

“Good value of money”

Hair Styling10%

“It holds my style in place”

Color9%

“Lots of different colors”

Suitability Straight Hair7%

“Great for thick hair”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Durability4%

“they have held up well with regular use”

Shape/Style3%

“Great for styling”

Hair Removal3%

“super cute and helps keep hair out of the way”

What buyers complain about

Hair Related17%

“Not holding hair”

Quality-Overall11%

“Not well made”

Size-Overall10%

“But small”

Strength6%

“Not very strong”

Suitability Short Hair6%

“Does not stay in hair”

Grip5%

“not the best grip”

Durability5%

“Breaks easily”

Damage/Burn Hair3%

“Its ripped my hair off bad”

Material Quality3%

“I wish they were soft material instead of plastic”

Suitability Long Hair2%

“They snag your hair”

Top return reasons

Size-Overall18%

Suitability Long Hair16%

Suitability Short Hair10%

Quality-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Material Quality4%

Grip3%

Hair Related3%

Functionality-Overall3%

Common questions

Is hair clips for makeup profitable to sell on Amazon United States?: The niche generates $485K/yr across 25 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the hair clips for makeup niche?: 18 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in hair clips for makeup?: Top complaints mined from reviews: Hair Related, Quality-Overall, Size-Overall. The return rate is 1.4%.
When does demand for hair clips for makeup peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the hair clips for makeup niche?: Listings span $4.02–$10.05; the average listing price is $7.35 (sweet spot $15–$100). The average incumbent carries 1,944 reviews — the moat a new listing must climb.