Hair Clips

Shoppers searched for this 32.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.

Searches, last 12 months

32.7M

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

3.9%

Market size, estimated

$10.1Ma year

Peak month

December1.6× the quietest month

Top search term

hair clips11.9M searches a year

Listings sell for $7.87 on average, from $2.64 to $13.14. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $7.87 that is $98K to $118K a year per listing.

Average price

$7.87under the $15 to $100 sweet spot

Price range

$2.64–$13.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$98K–$118K

Returns

1.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #97 within Claws. It carries 5,500 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

0.4%

Average rank

#97in Claws

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

5,500per listing

Listings tracked

118

21 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

17Amazon's first-year sales bar

Average brand age

34 months