hair clips
Launch itA $10.1M/yr market growing +5.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$10.1M$10.1M/yr · 32.7M searches
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,500.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.87avg listing price — sweet spot $15–$100
Price range
Bad$2.64–$13.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair clips is a $10.1M/yr Amazon United States market (32.7M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair clips market data
- Units sold / yr
- 1.0M–1.0M
- avg 12,500–15,000/product
- Revenue / yr
- $7.9M–$7.9M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
140
Top-5 brand share
34%
Top 20: 67%
Top-5 click share
19%
Top 20: 48%
Open market
62%
- Kitsch14%
- SMKSL6%
- GOODY5%
- LuSeren5%
- Sisiaipu4%
- PIDOUDOU3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top hair clips search terms
- hair clips11.9M/yr
- claw clips4.1M/yr
- hair clips for women3.2M/yr
- hair clip1.8M/yr
- claw clip1.4M/yr
- small hair clips918K/yr
- hair barrettes867K/yr
- hair claw clips725K/yr
- claw clips for thick hair889K/yr
- hair clips for thin hair612K/yr
Top hair clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LuSeren Hair Clips for Women 4.3 Inch Large Hair Claw Clips for Women Thin Thick Curly Hair Big Matte Banana Clips Strong Hold jaw clips Neutral Colors
LuSeren$8.494.7★15,053 rev
SMKSL 12 Pcs Hair Clips for Women 3 Styles Small Medium Large Claw Clips for Thin Thick Curly Hair Strong Hold & Non-Slip Hair Clips Stylish Matte Hair Accessories Ideal Gifts for Women (Brown)
SMKSL$8.954.7★1,625 rev
40 Pack Black 2 Inch Barrettes Women Metal Snap Hair Clips Accessories
PIDOUDOU$5.754.7★17,613 rev
30PCS Metal Alligator Hair Clips Duck Billed Salon Styling Clips with Holes Heavy Duty Silver Hair Pins for Women DIY Bows & Home Use (30 Mixed Sizes)
Viywicz$5.964.8★1,840 rev
Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)
USDNICE$8.904.6★758 rev
Newest
by launch dateFlat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)
USDNICE$8.90758 rev
8 Pack Flat Hair Clips for Women Large Matte Rectangle No-Slip Claw Clips Strong Hold Square Hair Accessories for Thick & Thin Hair Lay Flat Design for Work & Daily Styling
Drealoe$7.632,134 rev
Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Black Tortoiseshell 20 PCS 1.97 x 0.5 Inch.
Cptots$9.191,011 rev
8 Pack Flat Hair Clips for Women Matte No Crease Flat Claw Clips Large Strong Hold Barrettes for Thick & Thin Hair French Duckbill Styling Accessories
CENTSTAR$8.084,290 rev
SMKSL 12 Pcs Hair Clips for Women 3 Styles Small Medium Large Claw Clips for Thin Thick Curly Hair Strong Hold & Non-Slip Hair Clips Stylish Matte Hair Accessories Ideal Gifts for Women (Brown)
SMKSL$8.951,625 rev
Trending
90-day click momentumFlat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)
USDNICE$8.904.6★
ACO-UINT 2 Pack Hair Claw Clips for Women Acrylic Claw Clips for Thick Hair Non-slip Clip for Hair Large Claws Hair Accessories for Women and GirlsWhite&Pink
ACO-UINT$9.754.4★
Cptots Small Hair Barrettes For Women No Slip Metal Snap Clips For Thin And Fine Hair Matte Black Tortoiseshell 20 PCS 1.97 x 0.5 Inch.
Cptots$9.194.6★
OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)
OideGuiing$10.054.5★
Scunci by Conair jaw claw clips - hair accessories for women - claw clips for thick hair - claw clip - Black & Tortoise- 2 Count
Conair$4.344.5★
What buyers say about hair clips
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“One super curly, one straight”
“Beautiful colors”
“Love this style”
“They are affordable”
“Very comfortable to use”
“Cute and durable”
“Fits nicely and lays flat”
“Easy to remove”
“As described”
What buyers complain about
“Loose fitting”
“They are not for short hair”
“Broke immediately”
“Not Good For Long Hair”
“Bad Quality”
“keeps slipping off”
“Pulls Hair Out”
“Not strong”
“It does not stay on my straight hair”
“Hard to clip”
Top return reasons
Common questions
- Is hair clips profitable to sell on Amazon United States?
- The niche generates $10.1M/yr across 118 tracked products. 17 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (63/100).
- How competitive is the hair clips niche?
- 76 brands and 140 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in hair clips?
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Durability. The return rate is 1.6%.
- When does demand for hair clips peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the hair clips niche?
- Listings span $2.64–$13.14; the average listing price is $7.87 (sweet spot $15–$100). The average incumbent carries 5,500 reviews — the moat a new listing must climb.