Hair Clippers
MaybeShoppers spend an estimated $26.7M a year here. But the average product has 16,937 reviews to catch up to, so Hair Clippers is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $26.7M/yr13.9M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 34%top-5 click share · 23 brands · 45 sellers
Flapen Score
Hair Clippers against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Clippers is stronger. Inside it, weaker.
Market
The Hair Clippers market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Clippers 13.9M times last year and spent an estimated $26.7M. The top 5 brands take 64% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 13.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.7M a year.
- Searches, last 12 months
- 13.9M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $26.7Ma year
- Peak month
- December1.4× the quietest month
- Top search term
- hair clippers2.1M searches a year
02 · Price
A sale here is worth $54.17.
Listings sell for $54.17 on average, from $9.98 to $188.13. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $54.17 that is $542K to $677K a year per listing.
- Average price
- $54.17inside the $15 to $100 sweet spot
- Price range
- $9.98–$188.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $542K–$677K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Hair Cutting Tools. It carries 16,937 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #229in Hair Cutting Tools
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 16,937per listing
- Listings tracked
- 47
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hair Clippers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
45
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
34%
Top 20: 76%
Open market
31%
- Brand 137%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Hair Clippers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Clippers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair clippers2.1M/yr
- hair clippers for men2.4M/yr
- clippers1.5M/yr
- maquina para cortar pelo de hombre1.1M/yr
- clippers for men1.1M/yr
- wahl clippers1.2M/yr
- barber clippers807K/yr
- mens hair clippers421K/yr
- maquinas para cortar cabello profesional370K/yr
- wahl368K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Clippers
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Clippers questions
Answered from the same tracked data.









