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Hair Clarifying Treatment

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Hair Clarifying Treatment is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$508K/yr549K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
64%top-5 click share · 1 brands · 11 sellers

Flapen Score

Hair Clarifying Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Clarifying Treatment is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Clarifying Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Clarifying Treatment 549K times last year and spent an estimated $508K. One brand takes every click. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $508K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
6.7%
Market size, estimated
$508Ka year
Peak month
July2.1× the quietest month
Top search term
malibu c116K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $2.28 to $38.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $13.83 that is $28K to $35K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$2.28–$38.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$28K–$35K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Hair Masks. It carries 5,423 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Hair Masks
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,423per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hair Clarifying Treatment products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$51K$102K$152K$203K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Malibu C100%
  • Open — no brand owns it (0%)

Demand

Hair Clarifying Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Hair Clarifying Treatment search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • malibu c116K/yr
  • malibu103K/yr
  • malibu cpr76K/yr
  • malibu blonde packets29K/yr
  • malibu color remover29K/yr
  • malibu hair treatment66K/yr
  • malibu blonde15K/yr
  • malibu treatment15K/yr
  • malibu cpr color remover23K/yr
  • malibu crystal gel10K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Clarifying Treatment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Shampoo leakage”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Clarifying Treatment questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data