hair chalk
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($5.00–$16.21) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$637K$637K/yr · 881K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,709.08avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.00–$16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, hair chalk is a $637K/yr Amazon United States market (881K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair chalk market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $622K–$830K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
23%
- Desire Deluxe35%
- SPRINGSUGAR15%
- MSDADA9%
- Jim&Gloria7%
- PURPLE LADYBUG6%
- HAIOLORPRO6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top hair chalk search terms
- hair chalk472K/yr
- hair chalk for girls157K/yr
- hair chalk for girls washable67K/yr
- hair chalk for dark hair44K/yr
- hair chalk for kids30K/yr
- kids hair chalk13K/yr
- hair color chalk7K/yr
- hair markers6K/yr
- hair marker5K/yr
- hair chalk comb19K/yr
Top hair chalk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids Teenage Make Up & Dress Up Colourful Styles Set Toy for Christmas Birthday Halloween Accessories Party Activities
Desire Deluxe$15.554.4★25,928 rev
8 Colors Temporary Hair Chalk Hair Dye Washable Hair Color Makeup For Sport Events Halloween Christmas Birthday Cosplay Festivals Hair DIY Party
SPRINGSUGAR$8.094.2★595 rev
New Hair Chalk Comb Temporary Hair Color Dye for Girls Kids Washable Hair Chalk for Girls Age 4 5 6 7 8 9 10-12 Birthday Christmas New Year Cosplay Hair DIY Party
MSDADA$8.973.8★48,059 rev
Jim&Gloria Dustless Hair Chalk Gifts for Girls Makeup Kit Gift for Teen Girl Trendy Stuff Kids Teenage Tweens Teenager Temporary and Washable Color Dye Markers Age 7 8 9 10 11 12 13 14 Year Old Toy
Jim&Gloria$14.584.5★1,115 rev
Birthday Gifts for Girls 6-12 Years Old - Hair Chalk for Kids Washable Dye Temporary Color for Tweens Teens Party Summer Must Haves Essentials - 12 Year Old Girl Gift
PURPLE LADYBUG$13.064.4★1,924 rev
Newest
by launch date
NIIFAWH 12 Color Hair Chalk - Temporary Non-Toxic Hair Dye for Adults | Safe Long-Lasting & Easy to Wash Out | for for Concerts Parties & Festivals
Niifawh$16.2112 rev
HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl
HAIOLORPRO$9.98163 rev
Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors
Blue Squid$10.37820 rev
Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color
Bright Seed$9.8277 rev
COLAYERIST Hair Chalk for Girls Washable 10PCS Temporary Hair Color for Kids Adults Temporary Hair Dye Wax Kids Makeup Great Christmas Birthday Gifts for 6-10 Year Old Girl (Red etc.)
COLAYERIST$9.53316 rev
Trending
90-day click momentumNIIFAWH 12 Color Hair Chalk - Temporary Non-Toxic Hair Dye for Adults | Safe Long-Lasting & Easy to Wash Out | for for Concerts Parties & Festivals
Niifawh$16.214.8★
Bright Seed Hair Chalk for Girls Fun Washable Temporary Hair Color
Bright Seed$9.824.2★
Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors
Blue Squid$10.373.9★
Hally Hair Temporary Hair Color Shade Stix (Blue) - Hair Makeup Accessories for Kids Teens & Adults - 12 ml Washable Hair Chalk & Dye for Festivals Sporting Events & Parties
Hally Hair$8.053.6★
HAIOLORPRO 10PCS Hair Chalk for Girls Temporary Hair Color Washable Temporary Hair Dye for Kids Women Men Gifts for Teenage Girls Gifts for 6-10 Year Old Girl
HAIOLORPRO$9.984.3★
What buyers say about hair chalk
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Easy to Use”
“Cute gift”
“Good quality very vibrant”
“easy application”
“Fun and Easy”
“Its also nice that it washes out easily”
“Works well on dark hair”
“Great value”
“once I got the hang of it, I loved the result, I was able to transform her style quickly, safely, and in a fun way”
What buyers complain about
“it has faded”
“Did not work”
“Doesnt color hair”
“It basically turned to dust in my hair”
“No Quality Control by manufacturer”
“Misrepresented”
“Not worth the money”
“And the glitter tattoos arent sticking very well”
“made a huge mess on my sink”
“It made my granddaughter's hair oily”
Top return reasons
Common questions
- Is hair chalk profitable to sell on Amazon United States?
- The niche generates $637K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hair chalk niche?
- 13 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in hair chalk?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.5%.
- When does demand for hair chalk peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the hair chalk niche?
- Listings span $5.00–$16.21; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 6,709 reviews — the moat a new listing must climb.