Hair Chalk

Shoppers searched for this 881K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months

881K

Growth, 90 days vs prior 90

+4.6%

Conversion, latest week

7.0%

Market size, estimated

$637Ka year

Peak month

December3.8× the quietest month

Top search term

hair chalk472K searches a year

Listings sell for $10.37 on average, from $5.00 to $16.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $10.37 that is $41K to $52K a year per listing.

Average price

$10.37under the $15 to $100 sweet spot

Price range

$5.00–$16.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$41K–$52K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Hair Coloring Products. It carries 6,709 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Hair Coloring Products

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

6,709per listing

Listings tracked

13

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months