Hair Cap

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

5.7%

Market size, estimated

$179Ka year

Peak month

January1.3× the quietest month

Top search term

hair cap175K searches a year

Listings sell for $9.74 on average, from $3.66 to $15.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.74 that is $2K to $5K a year per listing.

Average price

$9.74under the $15 to $100 sweet spot

Price range

$3.66–$15.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #278 within Hair Bonnets. It carries 7,598 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#278in Hair Bonnets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

7,598per listing

Listings tracked

33

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months