Hair Butter

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

4.5%

Market size, estimated

$269Ka year

Peak month

January4.4× the quietest month

Top search term

hair butter78K searches a year

Listings sell for $19.35 on average, from $6.87 to $53.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.35 that is $5K to $10K a year per listing.

Average price

$19.35inside the $15 to $100 sweet spot

Price range

$6.87–$53.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,053 within Conditioners. It carries 3,586 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#3,053in Conditioners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,586per listing

Listings tracked

26

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months