Is hair butter profitable to sell on Amazon United States?

The niche generates $269K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the hair butter niche?

13 brands and 105 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.

When does demand for hair butter peak?

Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the hair butter niche?

Listings span $6.87–$53.56; the average listing price is $19.35 (sweet spot $15–$100). The average incumbent carries 3,586 reviews — the moat a new listing must climb.

hair butter

Worth a look

Shows low returns (0.7%), but soft demand (-5.0% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.35

avg listing price — sweet spot $15–$100

Price range

Great$6.87–$53.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$269K

$269K/yr · 312K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,585.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hair butter is a $269K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

hair butter market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $290K–$387K; units × avg price
Conversion rate: 4.5%
Avg BSR: #3,053
Page quality: 0%
Prime: 88%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

105

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

12%

As I Am33%
Thank God It's Natural31%
Davines8%
Aunt Jackie's7%
Camille Rose6%
Carol's Daughter3%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top hair butter search terms

hair butter78K/yr -2.9%2.3% conv.
tgin butter cream daily moisturizer36K/yr +7.9%3.1% conv.
tgin butter cream36K/yr -22.3%2.8% conv.
as i am double butter cream36K/yr -12.7%8.7% conv.
camille rose curl cream16K/yr +6.2%1.6% conv.
tgin daily moisturizer12K/yr -2.3%1.9% conv.
hair butter for black women18K/yr -35.0%1.9% conv.
tgin moisturizer11K/yr -4.8%1.7% conv.
as i am moisturizer11K/yr -0.4%4.4% conv.
camille rose curl7K/yr +49.7%0.6% conv.

All search terms

Top hair butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

tgin Butter Cream Daily Moisturizer and Honey Miracle Hair Mask Duo for Curly Coily and Wavy Hair Rich Moisture and Deep Conditioning for Dry Hair 12 oz (Set)

Thank God It's Natural$36.024.4★172 rev

As I Am Double Butter Rich Daily Moisturizer 16 Ounce

As I Am$15.404.6★10,115 rev

As I Am Double Butter Cream 8 oz (Pack of 3)

As I Am$33.764.6★63 rev

Davines OI Hair Butter Deeply Nourishing Antioxidant Mask for All Hair Types - Hydrating Treatment Controls Frizz & Adds Instant Shine with Roucou Oil - Restores Softness & Body 8.45 Fl Oz

Davines$51.784.6★3,379 rev

Camille Rose Curlaide Moisture Butter Curly Hair Cream with Green Tea & Jojoba Detangler 8 Fl Oz

Camille Rose$15.614.6★1,579 rev

Newest

by launch date

GZE 3 IN 1 Hair Butter with Rosemary Oil Argan Oil & Jojoba Oil | Intense Moisturizing & Nourishing for Dry Damaged & Women Curly Hair | Revitalizing Black Hair Grease for Frizz Control & Shine

GZE$9.5218 rev

8mo ago

Bask & Lather Stimulating Scalp and Hair Balm for Hair Growth Mango & Shea Butter Nourishing Jojoba Oil Peppermint & Rosemary Oil Vitamin E Scalp Care Hair Care Moisture Shine & Strength 6 oz

BASK & LATHER$18.961,646 rev

1y ago

WOZUTUNT 8.8 oz Chebe Butter for Hair Growth Thickening and Moisturization - Deep Conditioning Hair Butter Grease for Men and Women

WOZUTUNT$9.441,235 rev

2y ago

Sunny Isle Rosemary Mint Hair & Strong Roots Pure Butter 2oz Jamaican Black Castor Oil & Biotin Double Growth Formula Melts Into Oil Hair Growth Dry Scalp Edges Skin Care & Protective Styles

Sunny Isle$7.942,870 rev

3y ago

African Pride Moisture Miracle Leave-In Cream with Baobab Oil & Coconut Oil for Coily & Curly Hair Adds Moisture Helps Repair & Strengthen 18 oz

African Pride$6.879,776 rev