Hair Brush Set
MaybeThe top 5 brands take only 35% of clicks. But demand is soft, at -11.9% this quarter, so Hair Brush Set is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $92K/yr174K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 20%top-5 click share · 63 brands · 110 sellers
Flapen Score
Hair Brush Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Brush Set is stronger. Inside it, weaker.
Market
The Hair Brush Set market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Brush Set 174K times last year and spent an estimated $92K. The top 5 brands take 35% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $92Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- vented brush21K searches a year
02 · Price
A sale here is worth $11.36.
Listings sell for $11.36 on average, from $3.68 to $47.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.36 that is $0 to $1K a year per listing.
- Average price
- $11.36under the $15 to $100 sweet spot
- Price range
- $3.68–$47.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #417 within Hair Brushes. It carries 5,449 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #417in Hair Brushes
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,449per listing
- Listings tracked
- 112
04 · Newcomers
9 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hair Brush Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
110
Top-5 brand share
35%
Top 20: 72%
Top-5 click share
20%
Top 20: 47%
Open market
60%
- Brand 111%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Hair Brush Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Hair Brush Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vented brush21K/yr
- hairbrush set24K/yr
- hair brush set women17K/yr
- comb and brush11K/yr
- brush set hair13K/yr
- hair brushes set9K/yr
- hair styling brushes for women8K/yr
- combs and brushes7K/yr
- hair styling brushes5K/yr
- styling brushes6K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Brush Set
We read the reviews and the return reasons for every product selling here.
“Broke within a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Brush Set questions
Answered from the same tracked data.