Hair Brush
MaybeShoppers spend an estimated $13.1M a year here. But the average product has 23,274 reviews to catch up to, so Hair Brush is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $13.1M/yr17.9M searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 28%top-5 click share · 28 brands · 262 sellers
Flapen Score
Hair Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Hair Brush is stronger. Inside it, weaker.
Market
The Hair Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Hair Brush 17.9M times last year and spent an estimated $13.1M. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 17.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.1M a year.
- Searches, last 12 months
- 17.9M
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $13.1Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- hair brush4.2M searches a year
02 · Price
A sale here is worth $9.39.
Listings sell for $9.39 on average, from $4.21 to $19.59. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $9.39 that is $117K to $141K a year per listing.
- Average price
- $9.39under the $15 to $100 sweet spot
- Price range
- $4.21–$19.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $117K–$141K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #86 within Hair Brushes. It carries 23,274 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #86in Hair Brushes
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 23,274per listing
- Listings tracked
- 68
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Hair Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
262
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
28%
Top 20: 62%
Open market
20%
- Brand 144%
- Brand 214%
- Brand 39%
- Brand 47%
- Brand 53%
- Brand 63%
Demand
Hair Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Hair Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair brush4.2M/yr
- wet brush3.2M/yr
- brush1.7M/yr
- hair brushes for women1.6M/yr
- detangler brush1.4M/yr
- hairbrush956K/yr
- wet brush detangling brush708K/yr
- hair brushes554K/yr
- hair brush for men504K/yr
- conair hair brush427K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Brush
We read the reviews and the return reasons for every product selling here.
“Broke in 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Brush questions
Answered from the same tracked data.