hair brush
Worth a lookShows a $13.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$13.1M$13.1M/yr · 17.9M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.21–$19.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Review moat
Bad23,273.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, hair brush is a $13.1M/yr Amazon United States market (17.9M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
hair brush market data
- Units sold / yr
- 1.0M–1.0M
- avg 12,500–15,000/product
- Revenue / yr
- $9.4M–$9.4M
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.6%
- Avg brand age
- 52 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
262
Top-5 brand share
77%
Top 20: 96%
Top-5 click share
28%
Top 20: 62%
Open market
20%
- Wet Brush44%
- Conair14%
- Kitsch9%
- TANGLE TEEZER7%
- BESTOOL3%
- Lily England3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top hair brush search terms
- hair brush4.2M/yr
- wet brush3.2M/yr
- brush1.7M/yr
- hair brushes for women1.6M/yr
- detangler brush1.4M/yr
- hairbrush956K/yr
- wet brush detangling brush708K/yr
- hair brushes554K/yr
- hair brush for men504K/yr
- conair hair brush427K/yr
Top hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wet Brush Detangling Brush Original Detangler Brush (Sky) - Wet & Dry Tangle-Free Hair Brush for Women & Men - No Tangle Soft & Flexible Bristles for Straight Curly & Thick Hair
Wet Brush$7.784.7★77,164 rev
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink
TANGLE TEEZER$15.654.6★59,744 rev
Wet Brush Original Detangler Hair Brush Amazon Exclusive Purple - Ultra-Soft IntelliFlex Bristles - Detangling Hairbrush Glides Through Tangles For Wet Dry & Damaged Hair - Women & Men
Wet Brush$7.514.7★77,164 rev
Wet Brush Original Detangler Hair Brush Amazon Exclusive Aqua- Ultra-Soft IntelliFlex Bristles-Detangling Hairbrush Glides Through Tangles For All Hair Types (Wet Dry & Damaged Hair) - Women & Men
Wet Brush$8.644.7★77,164 rev
Wet Brush Speed Dry Hair Brush Amazon Exclusive Aqua Vented Design & Soft HeatFlex Bristles Blow Dry Safe Ergonomic Handle Manages Tangles & Uncontrollable Strands Pain-Free Hair Accessories
Wet Brush$8.174.6★13,749 rev
Newest
by launch date
Kitsch Smooth & Polish Brush Dual Bristle Detangler Brush Shine & Frizz Control Vegan Boar & Nylon Hair Brush with Cushioned Pad for Scalp Massage Hair Care Tool for All Hair Types - Terracotta
Kitsch$13.31394 rev
FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate
FRAMAR$17.904,349 rev
Conair Salon Results Hairbrush - Hair brush for Men and Women - Detangling - suitable for all hair types -features Nylon Bristles - Pink/Black
Conair$5.3325,536 rev
Wet Brush Original Detangler Hair Brush Black Frost - Ultra-Soft IntelliFlex Bristles - Detangling Brush Glides Through Tangles For All Hair Types (Wet Dry & Damaged Hair) - Women & Men
Wet Brush$6.8177,164 rev
Wet Brush Ceramic Speed Dry Hair Brush Black - Vented Design & Soft HeatFlex Bristles for Blow-Dry Safe Styling - Ergonomic Handle for Pain-Free Detangling - Hair Accessories for All Hair Types
Wet Brush$9.021,436 rev
Trending
90-day click momentumKitsch Smooth & Polish Brush Dual Bristle Detangler Brush Shine & Frizz Control Vegan Boar & Nylon Hair Brush with Cushioned Pad for Scalp Massage Hair Care Tool for All Hair Types - Terracotta
Kitsch$13.314.7★
Conair Salon Results Hairbrush - Hair brush for Men and Women - Detangling - suitable for all hair types -features Nylon Bristles - Pink/Black
Conair$5.334.6★
Kitsch Detangler Brush Gentle Curly Hair Brush with Flexible Bristles for All Hair Types - Wet or Dry | Detangling Hair Brushes for Women & Men Hairbrush for Adults & Kids - Terracotta
Kitsch$8.484.5★
Wet Brush Detangling Brush Original Detangler Brush (Sky) - Wet & Dry Tangle-Free Hair Brush for Women & Men - No Tangle Soft & Flexible Bristles for Straight Curly & Thick Hair
Wet Brush$7.784.7★
Wet Brush Original Detangler Pink Drink (Summer Quencher) Ultra-Soft IntelliFlex Bristles Glide Through Tangles Detangling Hair Brush (Wet & Dry) Women & Men Limited Edition
Wet Brush$8.474.8★
What buyers say about hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing brush”
“Amazing quality”
“Silky smooth”
“Great deal”
“easy to clean”
“It works well on my thick, coarse hair and really smooths it out”
“Smooth curls”
“Cleaning is easy”
“Works great with curly hair”
“Exactly as shown”
What buyers complain about
“Broke in 3 months”
“Junk quality”
“Pulls my hair out”
“Does not work well with thick hair”
“a little stiff”
“Bristles are not long enough”
“Didn't work”
“Kinda flimsy”
“Smaller than expected”
“I don't like this brush”
Top return reasons
Common questions
- Is hair brush profitable to sell on Amazon United States?
- The niche generates $13.1M/yr across 68 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the hair brush niche?
- 28 brands and 262 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hair brush?
- Top complaints mined from reviews: Durability, Quality-Overall, Hair Related. The return rate is 0.9%.
- When does demand for hair brush peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the hair brush niche?
- Listings span $4.21–$19.59; the average listing price is $9.39 (sweet spot $15–$100). The average incumbent carries 23,274 reviews — the moat a new listing must climb.