Hair Breakage Repair

Shoppers searched for this 806K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

806K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

7.9%

Market size, estimated

$1.8Ma year

Peak month

July1.4× the quietest month

Top search term

olaplex no 3509K searches a year

Listings sell for $28.91 on average, from $26.75 to $31.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $28.91 that is $231K to $289K a year per listing.

Average price

$28.91inside the $15 to $100 sweet spot

Price range

$26.75–$31.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$231K–$289K

Returns

1.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #5 within Hair Masks. It carries 55,487 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#5in Hair Masks

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

55,487per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months