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Hair Braiding Tools

Fail

Demand is soft, at -1.2% this quarter, so Hair Braiding Tools is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$248K/yr650K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
71%top-5 click share · 14 brands · 27 sellers

Flapen Score

Hair Braiding Tools against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Braiding Tools is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Braiding Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Braiding Tools 650K times last year and spent an estimated $248K. The top 5 brands take 74% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
650K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
4.3%
Market size, estimated
$248Ka year
Peak month
February2.4× the quietest month
Top search term
hair braiding tools157K searches a year

02 · Price

A sale here is worth $8.84.

Listings sell for $8.84 on average, from $3.69 to $21.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $8.84 that is $7K to $9K a year per listing.

Average price
$8.84under the $15 to $100 sweet spot
Price range
$3.69–$21.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$9K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #505 within Creams & Lotions. It carries 2,108 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#505in Creams & Lotions
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
2,108per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hair Braiding Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

27

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

22%

  • Brand 137%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Hair Braiding Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Hair Braiding Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair braiding tools157K/yr
  • braid balm82K/yr
  • braiding tools76K/yr
  • french braiding hair tool67K/yr
  • french braid tool30K/yr
  • braiding tool28K/yr
  • braiding supplies22K/yr
  • braiding kit21K/yr
  • braiding accessories20K/yr
  • hair braiding tool20K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Braiding Tools

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.8%of orders come back
“smells funny”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Braiding Tools questions

Answered from the same tracked data.