Hair Braider

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-67.5%

Conversion, latest week

0.8%

Market size, estimated

$279Ka year

Peak month

March6.4× the quietest month

Top search term

hair braiding machine301K searches a year

Listings sell for $30.60 on average, from $5.98 to $135.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $30.60 that is $8K to $15K a year per listing.

Average price

$30.60inside the $15 to $100 sweet spot

Price range

$5.98–$135.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

4.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,396 within Hair Rollers. It carries 391 reviews at 3.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

3.0%

Average rank

#1,396in Hair Rollers

Average rating

3.33 starsAmazon United States average 4.42 stars

Average reviews

391per listing

Listings tracked

19

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months