hair barrettes for women
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+49.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.20–$20.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,716.85avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Market size
Bad$57K$57K/yr · 265K searches
According to Flapen's Amazon United States niche tracking, hair barrettes for women is a $57K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hair barrettes for women market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #548
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 88%
- Out of stock
- 1.5%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
108
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
30%
Top 20: 63%
Open market
59%
- GOODY10%
- ZYTJ9%
- Amariver7%
- Camila5%
- Markuii5%
- Mistofu4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.8% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 6.6×
Top hair barrettes for women search terms
- barrettes for thick hair90K/yr
- hair barrettes for thick hair54K/yr
- giant hair clip28K/yr
- hair barrettes for thin hair22K/yr
- jumbo hair clips14K/yr
- hair clip for half up half down6K/yr
- claw clips for thick long hair8K/yr
- chic hair clips8K/yr
- claw clip long hair5K/yr
- women hair barrettes5K/yr
Top hair barrettes for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZYTJ 5 Inche Extra Large Claw Clips for Thick Hair and Long Hair 4 Pack Xl Jumbo Claw clips Oversized Matte Non-slip Rectangle Hair Clips for Women Big Strong Hold Jaw Clip Neutral Color
ZYTJ$7.624.8★3,671 rev
Vintage French Barrette Clips - 4 Pack Hair Accessories for Women & Girls Thick to Thin Hair
Amariver$9.354.1★1,247 rev
Goody Stay Tight Hair Barrettes - 8 Ct Assorted Metallic Colors Non-Slip Flat Hair Clips Comfortable & Versatile Hair Accessories for Women & Men Hair Clips for All Hair Types
GOODY$5.624.4★16,844 rev
Markuii Large Hair Barrette Matte 4 Inch No Slip Not Easy to Break French Hair Clips for Women Thick to Thin Hair 3 Pack
Markuii$7.994.6★183 rev
Fumwase 6PCS Hair Barrettes for Women Shell Hair Clip Hair Accessories Barrettes for Thick Thin Long Short Hair (Blue brown + Brilliant color + Amber + Light turtle shell + Dark turtle shell + Black)
Fumwase$4.984.4★1,083 rev
Newest
by launch date
Rivvlive 4 Pcs 11 Inch Extra Large Snap Hair Clips Giant Plastic Snap Barrettes for Women No Slip Plastic Hair Clips Pins for Hoodie Decorations Oversized Decorative Pendant Accessories Blue and Pink
Rivvlive$15.251 rev
2-Pack Giant Safety Pin Hair Clip Mega Safety Pin Hair Clip Extra Large French Style Pins Shape Hairs Clips for Vintage Hairstyles French Style Hairs Stick
Viliqiou$5.963 rev
Markuii Large Hair Barrette Matte 4 Inch No Slip Not Easy to Break French Hair Clips for Women Thick to Thin Hair 3 Pack
Markuii$7.99183 rev
8 Pack Flat Hair Clips for Women Matte No Crease Flat Claw Clips Large Strong Hold Barrettes for Thick & Thin Hair French Duckbill Styling Accessories
CENTSTAR$8.084,290 rev
Scunci by Conair No-Slip Grip Stay Tight Barrettes - hair barrettes for women - hair accessories for women - hair clips - Gold Black and Silver - 6 Count
Conair$7.206,033 rev
Trending
90-day click momentum2-Pack Giant Safety Pin Hair Clip Mega Safety Pin Hair Clip Extra Large French Style Pins Shape Hairs Clips for Vintage Hairstyles French Style Hairs Stick
Viliqiou$5.964.2★
Rivvlive 4 Pcs 11 Inch Extra Large Snap Hair Clips Giant Plastic Snap Barrettes for Women No Slip Plastic Hair Clips Pins for Hoodie Decorations Oversized Decorative Pendant Accessories Blue and Pink
Rivvlive$15.254.0★
Scunci by Conair No-Slip Grip Stay Tight Barrettes - hair barrettes for women - hair accessories for women - hair clips - Gold Black and Silver - 6 Count
Conair$7.204.5★
ZYTJ 5 Inche Extra Large Claw Clips for Thick Hair and Long Hair 4 Pack Xl Jumbo Claw clips Oversized Matte Non-slip Rectangle Hair Clips for Women Big Strong Hold Jaw Clip Neutral Color
ZYTJ$7.624.8★
Goody Domed Tight Barrettes 3
GOODY$6.034.5★
What buyers say about hair barrettes for women
What buyers praise and complain about, mined from review topics.What buyers love
“are well made”
“The best so far for my thick / fine hair”
“colors are perfect”
“Holds my hair nicely”
“Good Value”
“Comfortable to wear”
“It stays all day”
“Perfect fit”
“Easy to wear”
“As advertised”
What buyers complain about
“TOO SHORT”
“They are not for short hair”
“Not good for long hair”
“Broke after one use”
“Bad quality”
“NO grip”
“wont hold your hair in”
“They didn't work for my straight hair”
“Difficult to open”
“its so flimsy”
Top return reasons
Common questions
- Is hair barrettes for women profitable to sell on Amazon United States?
- The niche generates $57K/yr across 66 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hair barrettes for women niche?
- 44 brands and 108 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in hair barrettes for women?
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Suitability Long Hair. The return rate is 1.5%.
- When does demand for hair barrettes for women peak?
- Demand peaks in Sep–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the hair barrettes for women niche?
- Listings span $4.20–$20.01; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 3,717 reviews — the moat a new listing must climb.