Hair Balm

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

5.5%

Market size, estimated

$56Ka year

Peak month

March2.6× the quietest month

Top search term

hair balm53K searches a year

Listings sell for $14.61 on average, from $5.01 to $39.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.61 that is $1K to $4K a year per listing.

Average price

$14.61under the $15 to $100 sweet spot

Price range

$5.01–$39.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Creams & Lotions. It carries 6,128 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#210in Creams & Lotions

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,128per listing

Listings tracked

38

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

83 months