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Hair Accessories for Girls

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -10.6% this quarter, so Hair Accessories for Girls is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$956K/yr4.3M searches / yr
90-day growth
-10.6%search demand this quarter
Competition
22%top-5 click share · 68 brands · 93 sellers

Flapen Score

Hair Accessories for Girls against its category

The dotted line is the Beauty & Personal Care average. Past it, Hair Accessories for Girls is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Accessories for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Hair Accessories for Girls 4.3M times last year and spent an estimated $956K. The top 5 brands take 32% of clicks. Demand peaks in Aug–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.2%
Market size, estimated
$956Ka year
Peak month
December2.6× the quietest month
Top search term
hair accessories for girls2.0M searches a year

02 · Price

A sale here is worth $10.17.

Listings sell for $10.17 on average, from $3.25 to $52.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $10.17 that is $15K to $20K a year per listing.

Average price
$10.17under the $15 to $100 sweet spot
Price range
$3.25–$52.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Clips & Barrettes. It carries 5,616 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#112in Clips & Barrettes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,616per listing
Listings tracked
95

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hair Accessories for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

93

Top-5 brand share

32%

Top 20: 72%

Top-5 click share

22%

Top 20: 57%

Open market

64%

  • Brand 19%
  • Brand 29%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Hair Accessories for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Hair Accessories for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair accessories for girls2.0M/yr
  • girls hair accessories991K/yr
  • girl hair accessories407K/yr
  • cute accessories278K/yr
  • updo hair accessories108K/yr
  • fun hair accessories41K/yr
  • accesorios para el cabello de mujer25K/yr
  • cute hair accessories for women52K/yr
  • hair updo accessories41K/yr
  • accesorios para el cabello de nias61K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Accessories for Girls

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.2%of orders come back
“Break easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Accessories for Girls questions

Answered from the same tracked data.