Hair Accessories for Girls

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

2.2%

Market size, estimated

$956Ka year

Peak month

December2.6× the quietest month

Top search term

hair accessories for girls2.0M searches a year

Listings sell for $10.17 on average, from $3.25 to $52.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $10.17 that is $15K to $20K a year per listing.

Average price

$10.17under the $15 to $100 sweet spot

Price range

$3.25–$52.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$15K–$20K

Returns

1.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Clips & Barrettes. It carries 5,616 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#112in Clips & Barrettes

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,616per listing

Listings tracked

95

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months