Hair

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $491K a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

0.4%

Market size, estimated

$491Ka year

Peak month

July2.8× the quietest month

Top search term

hair2.6M searches a year

Listings sell for $21.72 on average, from $10.09 to $54.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $21.72 that is $22K to $27K a year per listing.

Average price

$21.72inside the $15 to $100 sweet spot

Price range

$10.09–$54.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Hair Bonnets. It carries 8,110 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Hair Bonnets

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

8,110per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months