Is haiku perfume profitable to sell on Amazon United States?

The niche generates $118K/yr across 39 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (49/100).

How competitive is the haiku perfume niche?

13 brands and 79 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in haiku perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for haiku perfume peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 4.4× the quietest.

What does it cost to enter the haiku perfume niche?

Listings span $13.80–$275.22; the average listing price is $34.38 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.

haiku perfume

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.38

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great471.51

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$13.80–$275.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$118K

$118K/yr · 280K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, haiku perfume is a $118K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

haiku perfume market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $138K–$172K; units × avg price
Conversion rate: 1.2%
Avg BSR: #693
Page quality: 0%
Prime: 90%
Sponsored: 92%
Out of stock: 0.2%
Avg brand age: 50 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

45%

Top 20: 80%

Open market

Le Monde Gourmand65%
Atralia11%
Le Labo10%
PHLUR3%
HOUSE OF TWIST3%
Gulf Orchid2%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.4×

Open Trend

Top haiku perfume search terms

le monde gourmand perfume92K/yr -2.7%1.2% conv.
le monde gourmand58K/yr +9.1%0.7% conv.
matcha perfume29K/yr -5.3%1.8% conv.
matcha latte perfume16K/yr -50.2%3.4% conv.
le gourmand perfume12K/yr -5.3%0.9% conv.
le labo matcha 2611K/yr -12.1%1.7% conv.
the matcha 269K/yr -33.5%1.0% conv.
le monde7K/yr -1.5%0.9% conv.
the matcha perfume5K/yr -2.7%6.6% conv.
la monde gourmand perfume6K/yr -20.8%1.8% conv.

All search terms

Top haiku perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Le Monde Gourmand Th Matcha Eau de Parfum - 1 fl oz (30 ml) - Green Tea Floral Amber Perfume Notes

Le Monde Gourmand$25.434.1★388 rev

Atralia Matcha Latte Eau de Parfum Sweet & Long Lasting Gourmand Perfume Inspired by Matcha Tea with Vanilla Toffee & Tonka Beans Unique Unisex Fragrance Everyday Wear & Gift

Atralia$30.584.5★218 rev

Le Monde Gourmand Crme Vanille Spray Eau de Parfum - Warm Vanilla Jasmine Amber Perfume Notes - 1 fl oz (30 ml)

Le Monde Gourmand$23.984.2★2,925 rev

The Matcha 26 by Le Labo for Unisex - 1.7 oz EDP Spray

Le Labo$275.224.0★20 rev

Le Monde Gourmand Coffret de Parfum Discovery Set 10-Piece Mini Eau de Parfum Purse Spray Sampler Gourmand Floral & Fruity Fragrance Gift Set 10 x 0.23 fl oz (7 ml)

Le Monde Gourmand$42.194.3★30 rev

Newest

by launch date

Twist Matcha Pilates Alo No. 189 - Inspired by Le L. The Matcha 26 Long-Lasting Perfume for Women and Men Vegan Clean Ingredients Fig & Green Tea Spray 100 ml | 3.4 fl. oz.

HOUSE OF TWIST$41.5316 rev

2mo ago

Le Monde Gourmand Disney Alice In Wonderland Le Petit Duo Eau de Parfum Sampler Set - Tea Party Includes Potion Enchante (Raspberry) and Fte de Vanille (Vanilla)

Le Monde Gourmand$32.727 rev

3mo ago

Gulf Orchid Perfumes Matcha Latte Eau de Parfum Fragrance Spray Unisex 100ml / 3.4 fl oz

Gulf Orchid$31.7013 rev

4mo ago

PHLUR Matcha Milk Body Mist 8 Fl Oz - Hair and Body Perfume for Women

PHLUR$37.92104 rev

5mo ago

Atralia Matcha Latte Eau de Parfum Sweet & Long Lasting Gourmand Perfume Inspired by Matcha Tea with Vanilla Toffee & Tonka Beans Unique Unisex Fragrance Everyday Wear & Gift

Atralia$30.58218 rev

9mo ago

What buyers say about haiku perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell65%

“fresh scent”

Value For Money4%

“Great value for money”

Soft Feel4%

“Its soft”

Durability3%

“The lasting power is decent for a fresh profile”

Quality-Overall2%

“Great Quality”

Advertised Vs Actual Product1%

“As advertised”

Size-Overall1%

“It is a good size”

Gifting Purpose1%

“Great gift, smells wonderful”

Weight Light1%

“still light enough for daily use”

Brightness/Shine/Glow1%

“it keeps a light glow for hours”

What buyers complain about

Smell48%

“Scent doesn't last long”

Durability11%

“does not last”

Value For Money5%

“A bit overpriced”

Size-Overall3%

“Smaller bottle than expected”

Strength2%

“It is not very strong”

Advertised Vs Actual Product1%

“not as advertised”

Leak-Proof1%

“Bottle leaked”

Alcohol Content1%

“the smell it has is straight alcohol”

Quality-Overall1%

“lacked the depth or quality I was hoping for”

Moist/Dry1%

“the dry down is a little off”

Top return reasons

Smell59%

Leak-Proof11%

Advertised Vs Actual Product7%

Motor Power5%

Ingredients-Overall4%

Product Condition4%

Value For Money2%

Oily/Greasy2%

Functionality-Overall2%

Suitability Oily Skin2%

Common questions

Is haiku perfume profitable to sell on Amazon United States?: The niche generates $118K/yr across 39 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (49/100).
How competitive is the haiku perfume niche?: 13 brands and 79 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in haiku perfume?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for haiku perfume peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 4.4× the quietest.
What does it cost to enter the haiku perfume niche?: Listings span $13.80–$275.22; the average listing price is $34.38 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.