Haiku Perfume

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

280K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

1.2%

Market size, estimated

$118Ka year

Peak month

August4.4× the quietest month

Top search term

le monde gourmand perfume92K searches a year

Listings sell for $34.38 on average, from $13.80 to $275.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.38 that is $3K to $9K a year per listing.

Average price

$34.38inside the $15 to $100 sweet spot

Price range

$13.80–$275.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #693 within Women's. It carries 472 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

90%

Out of stock, average day

0.2%

Average rank

#693in Women's

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

472per listing

Listings tracked

39

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

5Amazon's first-year sales bar

Average brand age

50 months