Hada Labo
FailThe top 5 brands take 95% of clicks, so Hada Labo is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $535K/yr480K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 69%top-5 click share · 7 brands · 40 sellers
Flapen Score
Hada Labo against its category
The dotted line is the Beauty & Personal Care average. Past it, Hada Labo is stronger. Inside it, weaker.
Market
The Hada Labo market on Amazon at a glance
Shoppers on Amazon United States searched for Hada Labo 480K times last year and spent an estimated $535K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $535Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- hada labo192K searches a year
02 · Price
A sale here is worth $19.12.
Listings sell for $19.12 on average, from $10.07 to $29.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $19.12 that is $29K to $38K a year per listing.
- Average price
- $19.12inside the $15 to $100 sweet spot
- Price range
- $10.07–$29.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $29K–$38K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #950 within Lotions. It carries 1,233 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #950in Lotions
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,233per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Hada Labo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hada Labo Gokujyun Premium Hyaluronic Milky Lotion 140ml
- Price
- $16.06
- Rating
- 4.5/5
- Reviews
- 1,587
- Age
- 9y ago

Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
- Price
- $15.19
- Rating
- 4.8/5
- Reviews
- 2,097
- Age
- 5y ago

Hada Labo Tokyo Plumping Gel Cream Facial Moisturizer Clinically Proven to Provide 24-Hour Moisture in One Use Super HyaluronicAcid Ceramides Collagen No Parabens Dyes or Fragrance 1.76 oz
- Price
- $19.18
- Rating
- 4.4/5
- Reviews
- 5,245
- Age
- 12y ago

Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 8y ago

Rohto Hadalabo Gokujyun premium hyaluronic Lotion and Milk set
- Price
- $29.41
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 9y ago
Trending
estimated 90-day click momentum
Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan
- Price
- $10.07
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 8y ago

Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
- Price
- $15.19
- Rating
- 4.8/5
- Reviews
- 2,097
- Age
- 5y ago

ROHTO Hadalabo Shirojun Premium Lotion Moist 0.37 Pound
- Price
- $17.01
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 9y ago

sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)
- Price
- $25.64
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml
- Price
- $28.28
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago
Newest
by launch date
sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)
- Price
- $25.64
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 5mo ago

Hadalabo Gokujyun Hyaluronic Acid Skin Moist Lotion 13.5 fl oz/400ml
- Price
- $22.86
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 2y ago

(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml
- Price
- $28.28
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago

Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
- Price
- $15.19
- Rating
- 4.8/5
- Reviews
- 2,097
- Age
- 5y ago

Hada Labo Gokujun Premium Hyaluronic Cream 50g
- Price
- $16.97
- Rating
- 4.5/5
- Reviews
- 609
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
40
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
2%
- 肌ラボ55%
- Hada Labo Tokyo20%
- Hadarabo8%
- SHINTECH8%
- shokunin4%
- sidefield3%
- Open — no brand owns it (1 brand, 2%)
Demand
Hada Labo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hada Labo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hada labo192K/yr
- hada labo gokujyun premium lotion70K/yr
- hadalabo25K/yr
- hada labo hyaluronic acid36K/yr
- hada labo premium lotion25K/yr
- hado labo15K/yr
- gokujyun premium13K/yr
- hada labo gokujyun13K/yr
- hada labo toner17K/yr
- hada labo moisturizer13K/yr
Reviews and returns
What reviews say buyers love and hate about Hada Labo
We read the reviews and the return reasons for every product selling here.
“not what I was expecting or maybe is my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
25 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hada Labo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









