hada labo
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Great$10.07–$29.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$535K$535K/yr · 480K searches
Review moat
Good1,232.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hada labo is a $535K/yr Amazon United States market (480K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
hada labo market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $478K–$574K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #950
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- 肌ラボ55%
- Hada Labo Tokyo20%
- Hadarabo8%
- SHINTECH8%
- shokunin4%
- sidefield3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hada labo search terms
- hada labo192K/yr
- hada labo gokujyun premium lotion70K/yr
- hadalabo25K/yr
- hada labo hyaluronic acid36K/yr
- hada labo premium lotion25K/yr
- hado labo15K/yr
- gokujyun premium13K/yr
- hada labo gokujyun13K/yr
- hada labo toner17K/yr
- hada labo moisturizer13K/yr
Top hada labo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hada Labo Gokujyun Premium Hyaluronic Milky Lotion 140ml
肌ラボ$16.064.5★1,587 rev
Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
肌ラボ$15.194.8★2,097 rev
Hada Labo Tokyo Plumping Gel Cream Facial Moisturizer Clinically Proven to Provide 24-Hour Moisture in One Use Super HyaluronicAcid Ceramides Collagen No Parabens Dyes or Fragrance 1.76 oz
Hada Labo Tokyo$19.184.4★5,245 rev
Hada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan
SHINTECH$10.074.6★354 rev
Rohto Hadalabo Gokujyun premium hyaluronic Lotion and Milk set
Hadarabo$29.414.6★247 rev
Newest
by launch date
sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)
sidefield$25.6411 rev
Hadalabo Gokujyun Hyaluronic Acid Skin Moist Lotion 13.5 fl oz/400ml
shokunin$22.86109 rev
(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml
極潤$28.28618 rev
Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
肌ラボ$15.192,097 rev
Hada Labo Gokujun Premium Hyaluronic Cream 50g
肌ラボ$16.97609 rev
Trending
90-day click momentumHada Labo Rohto Gokujyn Hyaluronic Acid Lotion 170ml Japan
SHINTECH$10.074.6★
Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
肌ラボ$15.194.8★
ROHTO Hadalabo Shirojun Premium Lotion Moist 0.37 Pound
肌ラボ$17.014.5★
sidefield Hada rabo Gokujyun Hyaluronic Acid Lotion Refill 170ml / 5.7 fl oz (Pack of 2) Japanese Hydrating Facial Toner Moisturizer for Deep Moisture Dry & Sensitive Skin (colorless)
sidefield$25.644.9★
(Set of 2) Hada Labo Gokujun Premium Hyaluronic Acid 170ml
極潤$28.284.7★
What buyers say about hada labo
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Moisturizer”
“Very soft”
“affordable price”
“said it was doing great things for my skin”
“Very high quality”
“Honestly, this is the first product that has helped me so much with dryness and whenever my skin gets red or irritated”
“Love this gentle hydrating cleanser”
“Not heavy”
“Fast absorption and non irritating”
“Adding this into a good skincare routine will give you such glowy, soft, and hydrated skin”
What buyers complain about
“not what I was expecting or maybe is my skin”
“Sticky and Gooey”
“it leaks everywhere”
“Bottle broke during the first use”
“Very oily on my skin”
“It seems the cream is much thicker than usual”
“have not really seen much of a difference in terms of whitening some blemishes”
“It does seem like the old product with new packaging”
“Poor manufacturing”
“Packaging stinks”
Top return reasons
Common questions
- Is hada labo profitable to sell on Amazon United States?
- The niche generates $535K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the hada labo niche?
- 7 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in hada labo?
- Top complaints mined from reviews: Skin Health, Adhesion/Stickiness, Leak-Proof. The return rate is 1.0%.
- When does demand for hada labo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hada labo niche?
- Listings span $10.07–$29.41; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.