Gwen Stefani Lipstick

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+28.6%

Conversion, latest week

2.1%

Market size, estimated

$40Ka year

Peak month

December3.5× the quietest month

Top search term

gwen stefani27K searches a year

Listings sell for $25.98 on average, from $9.51 to $57.48. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.98 that is $0 to $3K a year per listing.

Average price

$25.98inside the $15 to $100 sweet spot

Price range

$9.51–$57.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.3%of orders · Amazon United States median 2.1%

19% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #9,837 within Lips. It carries 187 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

62%

Out of stock, average day

11.5%

Average rank

#9,837in Lips

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

187per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months