gwen stefani lipstick
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Review moat
Great186.96avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.51–$57.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 74K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gwen stefani lipstick is a $40K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
gwen stefani lipstick market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #9,837
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 19%
- Out of stock
- 11.5%
- Avg brand age
- 37 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
50
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
2%
- GXVE50%
- Gwen Stefani29%
- YBSKG11%
- GEMBERA4%
- Atyfuniby2%
- GXVE By GWEN STEFANI2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +28.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.5×
Top gwen stefani lipstick search terms
- gwen stefani27K/yr
- gwen stefani makeup15K/yr
- gxve by gwen stefani11K/yr
- gxve8K/yr
- gwen stefani lipstick8K/yr
- gxve lipstick4K/yr
Top gwen stefani lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GXVE BY GWEN STEFANI Original Me Clean High-Performance Matte Lipstick Original Recipe
GXVE$26.464.2★55 rev
Gwen Stefani Official Merchandise Shake the Snow Globe Hoodie Cream Small
Gwen Stefani$57.480.0★0 rev
Womens Plaid Skorts Skirts High Waist Tie Front Pleated Summer Asymmetrical A-Line Short Skirt Clubwear Black White
YBSKG$28.854.3★431 rev
GXVE BY GWEN STEFANI Original Me Clean High-Performance Matte Lipstick Lovable Me
GXVE$19.454.7★16 rev
GXVE BY GWEN STEFANI Anaheim Shine Clean High-Performance Satin Lipstick Loara
GXVE$21.535.0★1 rev
Newest
by launch dateGwen Stefani Official Merchandise Shake the Snow Globe Hoodie Cream Small
Gwen Stefani$57.480 rev
Gwen Stefani Official Merchandise Snow Globe T-Shirt Black Small
Gwen Stefani$17.300 rev
EYE SEE IN COLOR GXVE Beauty
GXVE$38.170 rev
Womens Plaid Skorts Skirts High Waist Tie Front Pleated Summer Asymmetrical A-Line Short Skirt Clubwear Black White
YBSKG$28.85431 rev
GXVE Pick It Up Cream Contour and Powder Bronzer Duo - Toastin (Light Shade)
GXVE By GWEN STEFANI$16.707 rev
Trending
90-day click momentum
Plaid Pleated Skirt Mini Cute - High Waisted Knotted Asymmetrical Hem A-line Checkered Skirts Multicolored Green Orange L
Atyfuniby$32.104.2★
GXVE BY GWEN STEFANI Anaheim Shine Clean High-Performance Satin Lipstick Loara
GXVE$21.535.0★
GXVE BY GWEN STEFANI Im Still Here Longwear Clean Matte Liquid Lipstick Flannel
Gwen Stefani$29.494.5★
GEMBERA Women Spaghetti Strap Scoop Neck Ribbed Tank Tops Slim Fitted Cotton Camisole Basic Sleeveless Layering Shirts(3227 Hotpink M)
GEMBERA$15.284.4★
Gwen Stefani Official Merchandise Shake the Snow Globe Hoodie Cream Small
Gwen Stefani$57.480.0★
What buyers say about gwen stefani lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Cute and comfortable”
“It's long lasting”
“Great quality lip liner in a great color”
“The texture is light”
“Very easy to use”
“casual”
“stays on well”
“It's scented with a strong vanilla fragrance that dissipates a few minutes after application”
“It feels very comfortable on the lips”
What buyers complain about
“Looks nothing like what's advertised”
“Extremely tight”
“Don't last at all”
“Sticky and pulls off”
“Wasted money on this lipstick”
Top return reasons
Common questions
- Is gwen stefani lipstick profitable to sell on Amazon United States?
- The niche generates $40K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the gwen stefani lipstick niche?
- 8 brands and 50 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in gwen stefani lipstick?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Durability. The return rate is 8.3% — above our launch gate.
- When does demand for gwen stefani lipstick peak?
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the gwen stefani lipstick niche?
- Listings span $9.51–$57.48; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.