Is gummy bear lip gloss profitable to sell on Amazon United States?

The niche generates $63K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (32/100).

How competitive is the gummy bear lip gloss niche?

2 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gummy bear lip gloss?

Top complaints mined from reviews: Smell, Value For Money, Color. The return rate is 1.1%.

When does demand for gummy bear lip gloss peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 18.4× the quietest.

What does it cost to enter the gummy bear lip gloss niche?

Listings span $9.05–$21.61; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 24,902 reviews — the moat a new listing must climb.

gummy bear lip gloss

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.94

avg listing price — sweet spot $15–$100

Price range

Good$9.05–$21.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Market size

Bad$63K

$63K/yr · 51K searches

Review moat

Bad24,901.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gummy bear lip gloss is a $63K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 32/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

gummy bear lip gloss market data

Units sold / yr: 5K–6K; avg 1,000–1,250/product
Revenue / yr: $70K–$84K; units × avg price
Conversion rate: 8.8%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

MAYBELLINE59%
LANEIGE41%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -14.4% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.4×

Open Trend

Top gummy bear lip gloss search terms

maybelline gummy bear lip gloss10K/yr +7.1%10.8% conv.
laneige gummy bear11K/yr -22.6%10.1% conv.
gummy bear lip gloss7K/yr -31.4%5.6% conv.
maybelline lifter gloss gummy bear4K/yr -1.8%14.0% conv.
laneige gummy bear lip balm4K/yr +27.4%12.2% conv.
gummy bear laneige4K/yr -15.6%9.0% conv.
gummy bear maybelline lip gloss2K/yr -19.9%17.3% conv.
gummy bear lip balm3K/yr -30.0%0.7% conv.
laneige lip balm gummy bear2K/yr -27.2%10.5% conv.
laneige lip mask gummy bear3K/yr -52.8%15.8% conv.

All search terms

Top gummy bear lip gloss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count

MAYBELLINE$9.054.5★56,828 rev

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear

LANEIGE$15.644.7★5,887 rev

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear

LANEIGE$21.614.7★4,837 rev

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Reef Peachy Neutral 0.18 Ounce

MAYBELLINE$9.224.5★56,828 rev

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea

LANEIGE$14.194.6★128 rev

Newest

by launch date

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Taro Bubble Tea

LANEIGE$14.19128 rev

7mo ago

Maybelline New York Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Gummy Bear Sheer Light Pink 1 Count

MAYBELLINE$9.0556,828 rev

3y ago

LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Gummy Bear

LANEIGE$15.645,887 rev

4y ago

LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Gummy Bear

LANEIGE$21.614,837 rev

4y ago

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid High Shine for Plumper Looking Lips Reef Peachy Neutral 0.18 Ounce

MAYBELLINE$9.2256,828 rev

6y ago

What buyers say about gummy bear lip gloss

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Very moisturizing and smells delicious”

Moist/Dry16%

“This is hydrating and fabulous”

Soft Feel13%

“This keeps the skin soft as claimed”

Color10%

“Love the shade”

Quality-Overall10%

“The formula is great like the others”

Ease Of Use4%

“Easy to use”

Suitability Combination Skin3%

“perfect for fairer skin”

Durability3%

“It lasts a while”

Brightness/Shine/Glow2%

“The shine is super glossy without being sticky, and it makes my lips look smooth, hydrated, and full”

Suitability Winter Weather2%

“Moisturizes and feels good and looks good perfect for winter”

What buyers complain about

Smell17%

“the flavor and scent is nothing like the name”

Value For Money13%

“too expensive”

Color12%

“so if that is a problem you may want to go with a lighter color”

Moist/Dry11%

“It does not hydrate your lips or anything”

Quality-Overall6%

“not the best”

Functionality-Overall5%

“what was once a holy grail for me sadly no longer works the same”

Leak-Proof2%

“The lip balm leaked all over the place”

Adhesion/Stickiness2%

“Sticky and thick”

Texture/Consistency-Overall2%

“Not good consistency”

Thickness2%

“My purse got ruined first day of use because the cut is so thin”

Top return reasons

Color35%

Smell17%

Advertised Vs Actual Product9%

Product Condition8%

Value For Money8%

Adhesion/Stickiness4%

Moist/Dry4%

Functionality-Overall2%