guess cologne men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Price range
Good$8.16–$29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$279K$279K/yr · 290K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,292.37avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, guess cologne men is a $279K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
guess cologne men market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $236K–$283K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 96 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- GUESS100%
Demand
Weekly Amazon search volume, last 45 weeks — -0.3% search growth over the last 90 days.Top guess cologne men search terms
- guess cologne men78K/yr
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- guess seductive26K/yr
- guess seductive homme35K/yr
- guess cologne23K/yr
- perfume guess para hombre25K/yr
- guess mens cologne11K/yr
- guess cologne for men9K/yr
- guess men perfume7K/yr
- guess seductive men5K/yr
Top guess cologne men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guess Seductive Men Edt Spray 3.4 Fl. Oz
GUESS$23.614.5★9,370 rev
GUESS Fragrance Seductive Homme Blue Eau De Toilette Spray for Men 3.4 fl oz
GUESS$22.274.6★3,627 rev
GUESS Seductive Noir for Men Eau de Toilette 1 Fl Oz
GUESS$14.124.6★5,109 rev
Guess Seductive Blue Men/Homme Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$19.324.6★3,627 rev
GUESS Man by GUESS Eau De Toilette Cologne Spray for Men 2.5 Fl Oz
GUESS$21.134.5★3,764 rev
Newest
by launch date
Guess Guess EDT Spray Men 5.1 oz
GUESS$29.06331 rev
Guess Man Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$16.523,764 rev
Guess Seductive Red Men/Homme Eau de Toilette Cologne Spray For Men 3.4 Fl. Oz.
GUESS$23.902,461 rev
Guess Seductive Red Men/Homme Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$17.512,461 rev
Guess Seductive Blue Men/Homme Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$19.323,627 rev
Trending
90-day click momentumGuess Seductive Blue Men/Homme Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$19.324.6★
GUESS Seductive Noir for Men Eau de Toilette 1 Fl Oz
GUESS$14.124.6★
Guess Man Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$16.524.5★
GUESS Dare Eau De Toilette for Men 3.4 Ounce NS
GUESS$21.854.6★
Guess Seductive Red Men/Homme Eau de Toilette Cologne Spray For Men 1.7 Fl. Oz.
GUESS$17.514.6★
What buyers say about guess cologne men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smells”
“Worth the money”
“Great for gift giving”
“good quality, sprays well, scent is good, very fresh”
“lasts all day”
“Good size”
“BETTER then I actually expected”
“It has a soft”
“Very pretty & subtle”
“not too heavy”
What buyers complain about
“Scent doesn't last long”
“hardly lasts at all”
“Very Small”
“Less ounces for high price”
“my bottle leaks”
“It's like alcohol not perfume”
“Not like the description”
“Wasted 90%+”
“Slight masculine dry down - faint musk,”
“Cheap bottle I guess”
Common questions
- Is guess cologne men profitable to sell on Amazon United States?
- The niche generates $279K/yr across 19 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the guess cologne men niche?
- 1 brands and 57 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in guess cologne men?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the guess cologne men niche?
- Listings span $8.16–$29.06; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 4,292 reviews — the moat a new listing must climb.