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Gua Sha Oil

Fail

The top 5 brands take 100% of clicks, so Gua Sha Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$749K/yr482K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
95%top-5 click share · 5 brands · 13 sellers

Flapen Score

Gua Sha Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Gua Sha Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gua Sha Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Gua Sha Oil 482K times last year and spent an estimated $749K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
11.5%
Market size, estimated
$749Ka year
Peak month
January1.7× the quietest month
Top search term
gua sha oil151K searches a year

02 · Price

A sale here is worth $13.53.

Listings sell for $13.53 on average, from $7.98 to $29.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $13.53 that is $68K to $81K a year per listing.

Average price
$13.53under the $15 to $100 sweet spot
Price range
$7.98–$29.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$68K–$81K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Oils. It carries 30,572 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Oils
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
30,572per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gua Sha Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 56%

Demand

Gua Sha Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Gua Sha Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gua sha oil151K/yr
  • facial oil for gua sha40K/yr
  • face oil gua sha45K/yr
  • the ordinary rosehip oil34K/yr
  • guasha oil for face23K/yr
  • face oil for gua sha21K/yr
  • gua sha face oil16K/yr
  • ordinary rosehip oil for face16K/yr
  • gua sha oil for face18K/yr
  • guasha oil15K/yr

Reviews and returns

What reviews say buyers love and hate about Gua Sha Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
0.8%of orders come back
“It has a weird smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gua Sha Oil questions

Answered from the same tracked data.