Is gua sha oil profitable to sell on Amazon United States?

The niche generates $749K/yr across 6 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).

How competitive is the gua sha oil niche?

5 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in gua sha oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.8%.

When does demand for gua sha oil peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the gua sha oil niche?

Listings span $7.98–$29.16; the average listing price is $13.53 (sweet spot $15–$100). The average incumbent carries 30,572 reviews — the moat a new listing must climb.

gua sha oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$749K

$749K/yr · 482K searches

Price range

Good$7.98–$29.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.53

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Review moat

Bad30,571.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gua sha oil is a $749K/yr Amazon United States market (482K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

gua sha oil market data

Units sold / yr: 50K–60K; avg 5,000–6,000/product
Revenue / yr: $677K–$812K; units × avg price
Conversion rate: 11.5%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

The Ordinary55%
Cliganic23%
GEMELLE9%
Good Molecules7%
Bruizex6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top gua sha oil search terms

gua sha oil151K/yr -26.5%6.6% conv.
facial oil for gua sha40K/yr -19.0%7.0% conv.
face oil gua sha45K/yr -40.8%8.3% conv.
the ordinary rosehip oil34K/yr -23.6%22.0% conv.
guasha oil for face23K/yr -10.0%6.9% conv.
face oil for gua sha21K/yr -12.2%7.9% conv.
gua sha face oil16K/yr -8.3%7.0% conv.
ordinary rosehip oil for face16K/yr -22.0%24.3% conv.
gua sha oil for face18K/yr -21.9%8.2% conv.
guasha oil15K/yr -16.1%7.6% conv.

All search terms

Top gua sha oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz

The Ordinary$10.514.6★6,267 rev

Cliganic Organic Jojoba Oil 100% Pure (4oz) | Moisturizing for Face Hair Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil

Cliganic$9.954.7★86,785 rev

GEMELLE$29.164.7★304 rev

Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care

Good Molecules$7.984.6★2,697 rev

Bruizex Lymphatic Drainage Oil for Face & Neck Massage Coconut & Jojoba Oil for Skin Facial Oil for Gua Sha or Jade Roller Boosted with Vitamins E & C Hyaluronic Acid & Retinol - 1 Fl Oz

Bruizex$14.634.5★591 rev

Newest

by launch date

GEMELLE$29.16304 rev

1y ago

Bruizex Lymphatic Drainage Oil for Face & Neck Massage Coconut & Jojoba Oil for Skin Facial Oil for Gua Sha or Jade Roller Boosted with Vitamins E & C Hyaluronic Acid & Retinol - 1 Fl Oz

Bruizex$14.63591 rev

4y ago

Good Molecules Squalane Oil - 100% Natural Squalane Oil Non-Greasy Moisturizer for Face Skin and Hair - Skin Firming Ultra Hydrating Facial Skin Care

Good Molecules$7.982,697 rev

5y ago

Cliganic Organic Jojoba Oil 100% Pure (2oz) | Natural Cold Pressed Unrefined Hexane Free Oil for Hair & Face | Base Carrier

Cliganic$8.9886,785 rev

6y ago

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz

The Ordinary$10.516,267 rev

9y ago

What buyers say about gua sha oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing quality”

Moist/Dry13%

“It's moisturizing”

Soft Feel9%

“Soft Skin”

Suitability Combination Skin7%

“This has been great for my skin”

Smell7%

“Great smell”

Oily/Greasy6%

“Super oily in a good way”

Value For Money5%

“Decent price”

Absorbency4%

“very absorbent”

Suitability Oily Skin4%

“It is not overly oily”

Suitability Dry Skin4%

“Helps dry patches of skin quickly”

What buyers complain about

Smell23%

“It has a weird smell”

Oily/Greasy8%

“Its a bit oily”

Allergies7%

“Rash”

Size-Overall4%

“The container is huge”

Moist/Dry4%

“Not moisturizing”

Sensitivity-Overall3%

“Not for sensitive skin”

Suitability Dry Skin2%

“caused a lot of dryness on my skin at first”

Leak-Proof2%

“Leaked out”

Quality-Overall2%

“Im very disappointed with the quality”

Skin Health2%

“Not good for sensitive skin”

Top return reasons

Smell22%

Oily/Greasy18%

Leak-Proof14%

Advertised Vs Actual Product7%

Size-Overall6%

Functionality-Overall6%

Value For Money4%

Product Condition4%

Defective Material/Parts3%

Moist/Dry3%

Common questions

Is gua sha oil profitable to sell on Amazon United States?: The niche generates $749K/yr across 6 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (41/100).
How competitive is the gua sha oil niche?: 5 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gua sha oil?: Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.8%.
When does demand for gua sha oil peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the gua sha oil niche?: Listings span $7.98–$29.16; the average listing price is $13.53 (sweet spot $15–$100). The average incumbent carries 30,572 reviews — the moat a new listing must climb.