Is gua sha hair brush profitable to sell on Amazon United States?

The niche generates $111K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (38/100).

How competitive is the gua sha hair brush niche?

7 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in gua sha hair brush?

Top complaints mined from reviews: Value For Money, Hard Feel, Durability. The return rate is 1.8%.

When does demand for gua sha hair brush peak?

Demand peaks in Sep–Oct; the busiest month runs 3.1× the quietest.

What does it cost to enter the gua sha hair brush niche?

Listings span $6.02–$146.45; the average listing price is $61.41 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.

gua sha hair brush

Skip it

Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$61.41

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$6.02–$146.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,685.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$111K

$111K/yr · 36K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-40.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, gua sha hair brush is a $111K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gua sha hair brush market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $77K–$92K; units × avg price
Conversion rate: 5.1%
Avg BSR: #1,140
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 16.9%
Avg brand age: 41 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Snow Fox Skin Care64%
BFWood16%
Befanty8%
Uffy3%
Kitsch3%
SHASH3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -40.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Open Trend

Top gua sha hair brush search terms

gua sha hair brush17K/yr -44.1%2.4% conv.
snow fox gua sha hair brush6K/yr -43.0%3.8% conv.
snowfox hair brush3K/yr -38.4%5.6% conv.
snow fox hair brush3K/yr +17.6%4.4% conv.
guasha hair brush4K/yr -46.2%1.8% conv.
gua sha hair & scalp brush4K/yr -51.2%3.7% conv.

All search terms

Top gua sha hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Snow Fox Skincare Gua Sha Hair Brush - Black Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types

Snow Fox Skin Care$116.084.6★10 rev

Snow Fox Skincare Gua Sha Hair Brush - White Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types

Snow Fox Skin Care$115.754.6★28 rev

Gua Sha Hair & Scalp Brush: Infrared Walnut Edition

Snow Fox Skin Care$106.784.0★10 rev

BFWood Bamboo Hair Brush with Steel Bristles Metal Hair Brush Help Hair Growth and Massaging Scalp Anti-frizz Metal Detangling Brush Styling Hairbrush

BFWood$14.804.4★1,481 rev

Befanty 24K Gold Plated Gua Sha Hairbrush & Scalp Massager Anti-Static Metal Bristle Comb for Dry & Wet Brush Detangler & Curly Hair Brushes for Women & Men

Befanty$26.934.5★39 rev

Newest

by launch date

Kitsch Scalp Renewal Brush - Exfoliating & Scalp Massager for Hair Growth Gentle Head Massage Brush to Remove Buildup Boost Circulation & Relaxing Head Scrubber for Washing Hair - Terracotta

Kitsch$9.67282 rev

9mo ago

Gua Sha Hair & Scalp Brush: Infrared Walnut Edition

Snow Fox Skin Care$106.7810 rev

9mo ago

Snow Fox Skincare Gua Sha Hair Brush - Black Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types

Snow Fox Skin Care$116.0810 rev

11mo ago

Snow Fox Skincare Gua Sha Hair Brush - White Edition. Scalp Massage Comb with Gold-Plated Metal Bristles for Healthy Follicles. Soothing Gua Sha Acupressure Tool for All Hair Types

Snow Fox Skin Care$115.7528 rev

1y ago

Befanty 24K Gold Plated Gua Sha Hairbrush & Scalp Massager Anti-Static Metal Bristle Comb for Dry & Wet Brush Detangler & Curly Hair Brushes for Women & Men

Befanty$26.9339 rev

1y ago

What buyers say about gua sha hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Nice and smooth”

Brush Quality15%

“Very pretty brush”

Quality-Overall10%

“Good Quality”

Value For Money8%

“Good price”

Hair Styling5%

“Great for curls”

Advertised Vs Actual Product4%

“Exactly what I was looking for”

Ease Of Use4%

“easy to hold”

Suitability Straight Hair4%

“they pull on the hair so well”

Size-Overall3%

“Great Size”

Hair Growth2%

“Hair growth improved”

What buyers complain about

Value For Money8%

“not wort the price”

Hard Feel6%

“Kinda gritty texture like rough bamboo”

Durability5%

“A few bristles bent after 1 use”

Size-Overall5%

“really small”

Quality-Overall5%

“Poor quality”

Advertised Vs Actual Product5%

“not as advertised”

Smell4%

“Bad chemical smell”

Hair Related4%

“all of my hair becomes static”

Comfort-Overall4%

“Uncomfortable”

Product Condition3%

“Arrived used and dirty”

Top return reasons

Size-Overall13%

Advertised Vs Actual Product12%

Hard Feel8%

Product Condition6%

Stiffness6%

Damage/Burn Hair6%

Functionality-Overall6%