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Gua Sha Hair Brush

Fail

Demand is soft, at -40.7% this quarter, so Gua Sha Hair Brush is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$111K/yr36K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 12 sellers

Flapen Score

Gua Sha Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Gua Sha Hair Brush is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gua Sha Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Gua Sha Hair Brush 36K times last year and spent an estimated $111K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
5.1%
Market size, estimated
$111Ka year
Peak month
October3.1× the quietest month
Top search term
gua sha hair brush17K searches a year

02 · Price

A sale here is worth $61.41.

Listings sell for $61.41 on average, from $6.02 to $146.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $61.41 that is $0 to $6K a year per listing.

Average price
$61.41inside the $15 to $100 sweet spot
Price range
$6.02–$146.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,140 within Hair Brushes. It carries 1,686 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#1,140in Hair Brushes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,686per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gua Sha Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 164%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Gua Sha Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Gua Sha Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gua sha hair brush17K/yr
  • snow fox gua sha hair brush6K/yr
  • snowfox hair brush3K/yr
  • snow fox hair brush3K/yr
  • guasha hair brush4K/yr
  • gua sha hair & scalp brush4K/yr

Reviews and returns

What reviews say buyers love and hate about Gua Sha Hair Brush

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
8%of negative reviews mention “Value For Money”
1.8%of orders come back
“not wort the price”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gua Sha Hair Brush questions

Answered from the same tracked data.