Is gua sha profitable to sell on Amazon United States?

The niche generates $4.9M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (49/100).

How competitive is the gua sha niche?

10 brands and 171 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in gua sha?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.

When does demand for gua sha peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the gua sha niche?

Listings span $3.71–$25.51; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 11,792 reviews — the moat a new listing must climb.

gua sha

Skip it

Soft demand (-9.2% this quarter) — this niche doesn't clear our bar today.

Market size

Incredible$4.9M

$4.9M/yr · 6.1M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay$3.71–$25.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.44

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad11,792

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gua sha is a $4.9M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gua sha market data

Units sold / yr: 500K–600K; avg 25,000–30,000/product
Revenue / yr: $4.7M–$5.7M; units × avg price
Conversion rate: 8.6%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.5%
Avg brand age: 30 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

171

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Rena Chris35%
Kitsch24%
BAIMEI19%
PLANTIFIQUE8%
YAMHOHO4%
ANUA2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top gua sha search terms

gua sha3.2M/yr -10.7%9.0% conv.
guasha tool for face606K/yr +43.9%7.6% conv.
gua sha facial tools906K/yr -51.3%4.8% conv.
guasha400K/yr -0.2%6.6% conv.
gua373K/yr +17.2%0.2% conv.
guasha tool158K/yr -5.1%5.9% conv.
gua sha tool87K/yr -15.9%4.2% conv.
gua sha tools96K/yr -14.9%1.6% conv.
face gua sha49K/yr +0.3%5.8% conv.
gua sha set54K/yr -16.4%1.3% conv.

All search terms

Top gua sha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver

Kitsch$11.804.7★1,293 rev

Rena Chris Gua Sha Facial Tools Stainless Steel Guasha Tool for Acupuncture Manual Massage Tool for Jawline Sculpting and Puffiness Reducing Gua Sha Facial Massage Tool Skin-Care Gift (Silver)

Rena Chris$4.864.6★5,105 rev

Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)

Rena Chris$4.534.6★35,202 rev

BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green

BAIMEI$8.604.5★38,177 rev

PLANTIFIQUE$11.814.5★18,332 rev

Newest

by launch date

ANUA Collagen Retinol Refining Gua Sha Cream Neck Cream For Lifting & Firming Jawline to Dcollet Daily Moisturizer Fine Line Care Neck Massager Korean Skin Care 2.7fl.oz

ANUA$25.51469 rev

5mo ago

Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green

Real Perfection$6.93237 rev

1y ago

YAMHOHO Stainless Steel Gua Sha Facial Tools Guasha for Face Metal Gua Sha Tighten Skin Massage Guasha Beauty Tool for Body Eyes Neck Massager with Travel Pouch Skin Care Gifts (Silver)

YAMHOHO$3.7178 rev

1y ago

YAMHOHO Gua Sha Jade Stone Gua Sha Massage Tool Guasha Tool for Face and Body Skin Massage. Tools for SPA Acupuncture Pink Stone for Body Face Neck and Eye Skin Care Gift for Woman (Pink)

YAMHOHO$3.751,132 rev

2y ago

BAIMEI$7.41910 rev

3y ago

What buyers say about gua sha

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Well made tool”

Value For Money9%

“very affordable”

Soft Feel8%

“Feels so good”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“As advertised”

Suitability Combination Skin4%

“Easy and good for sensitive skin”

Efficiency3%

“Effective if used correctly”

Durability2%

“it did not break”

Color2%

“True to colour”

Size-Overall2%

“It fits perfectly in my hand”

What buyers complain about

Durability16%

“Breaks Easily”

Quality-Overall8%

“A quality control issue exists”

Size-Overall5%

“Larger than I expected”

Advertised Vs Actual Product4%

“False advertisement”

Hard Feel4%

“Rough stone”

Functionality-Overall4%

“it doesnt work”

Material Quality3%

“Poor material”

Shape/Style3%

“the shape is not what I expected”

Smell3%

“smells SOOOO bad”

Value For Money3%

“Waste of Money”

Top return reasons

Size-Overall15%

Functionality-Overall12%

Defective Material/Parts9%

Advertised Vs Actual Product8%

Value For Money7%

Material Quality4%

Product Condition4%

Quality-Overall4%

Shape/Style4%