Grooming Spray
FailThe top 5 brands take 100% of clicks, so Grooming Spray is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $80K/yr26K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 29 sellers
Flapen Score
Grooming Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Grooming Spray is stronger. Inside it, weaker.
Market
The Grooming Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Grooming Spray 26K times last year and spent an estimated $80K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 20.3% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 20.3%
- Market size, estimated
- $80Ka year
- Peak month
- March3.5× the quietest month
- Top search term
- american crew grooming spray6K searches a year
02 · Price
A sale here is worth $15.18.
Listings sell for $15.18 on average, from $10.99 to $21.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $15.18 that is $8K to $11K a year per listing.
- Average price
- $15.18inside the $15 to $100 sweet spot
- Price range
- $10.99–$21.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #373 within Hair Sprays. It carries 1,237 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #373in Hair Sprays
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,237per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Grooming Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Crew Mens Grooming Hair Spray Flexible Buildable Hold & Smooth Finish for Fine or Gray Hair 8.4 fl oz
- Price
- $15.48
- Rating
- 4.6/5
- Reviews
- 2,362
- Age
- 22y ago

American Crew Mens Hair Spray Medium Hold 8.45 Fl Oz
- Price
- $13.59
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 21y ago

AMERICAN CREW Grooming Spray 8.45 oz
- Price
- $12.79
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5y ago

American Crew Matte Clay Spray For Men Texturizing Spray with Matte Finish Adds Texture Volume & Thickness 5.1 oz
- Price
- $17.13
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 3y ago

STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago
Trending
estimated 90-day click momentum
STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago

AMERICAN CREW Grooming Spray 8.45 oz
- Price
- $12.79
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5y ago

American Crew Mens Grooming Hair Spray Flexible Buildable Hold & Smooth Finish for Fine or Gray Hair 8.4 fl oz
- Price
- $15.48
- Rating
- 4.6/5
- Reviews
- 2,362
- Age
- 22y ago

American Crew Matte Clay Spray For Men Texturizing Spray with Matte Finish Adds Texture Volume & Thickness 5.1 oz
- Price
- $17.13
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 3y ago

Suavecito Grooming Non-Aerosol Hairspray for Men - 8 oz - Classic Barber Scent Medium Shine Strong Hold Hair Spray - Works on all Hair Types & Textures
- Price
- $10.99
- Rating
- 4.5/5
- Reviews
- 946
- Age
- 13y ago
Newest
by launch date
American Crew Matte Clay Spray For Men Texturizing Spray with Matte Finish Adds Texture Volume & Thickness 5.1 oz
- Price
- $17.13
- Rating
- 4.5/5
- Reviews
- 814
- Age
- 3y ago

AMERICAN CREW Grooming Spray 8.45 oz
- Price
- $12.79
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 5y ago

STMNT Grooming Goods Grooming Spray 6.7 oz | Natural Finish | Thicker Hair Feel | Non-Sticky
- Price
- $21.11
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 5y ago

Suavecito Grooming Non-Aerosol Hairspray for Men - 8 oz - Classic Barber Scent Medium Shine Strong Hold Hair Spray - Works on all Hair Types & Textures
- Price
- $10.99
- Rating
- 4.5/5
- Reviews
- 946
- Age
- 13y ago

American Crew Mens Hair Spray Medium Hold 8.45 Fl Oz
- Price
- $13.59
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 21y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
29
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- AMERICAN CREW88%
- STMNT9%
- Suavecito3%
Demand
Grooming Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.5×
Search terms
Top Grooming Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american crew grooming spray6K/yr
- grooming spray5K/yr
- grooming spray for men3K/yr
- american crew spray3K/yr
- american crew hair spray4K/yr
- crew grooming spray for men2K/yr
- crew grooming spray2K/yr
Reviews and returns
What reviews say buyers love and hate about Grooming Spray
We read the reviews and the return reasons for every product selling here.
“smell is bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grooming Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









