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Grooming Spray

Fail

The top 5 brands take 100% of clicks, so Grooming Spray is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$80K/yr26K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
97%top-5 click share · 3 brands · 29 sellers

Flapen Score

Grooming Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Grooming Spray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grooming Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Grooming Spray 26K times last year and spent an estimated $80K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
20.3%
Market size, estimated
$80Ka year
Peak month
March3.5× the quietest month
Top search term
american crew grooming spray6K searches a year

02 · Price

A sale here is worth $15.18.

Listings sell for $15.18 on average, from $10.99 to $21.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $15.18 that is $8K to $11K a year per listing.

Average price
$15.18inside the $15 to $100 sweet spot
Price range
$10.99–$21.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$8K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #373 within Hair Sprays. It carries 1,237 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#373in Hair Sprays
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,237per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Grooming Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 29%
  • Brand 33%

Demand

Grooming Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 3.5×

Search terms

Top Grooming Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american crew grooming spray6K/yr
  • grooming spray5K/yr
  • grooming spray for men3K/yr
  • american crew spray3K/yr
  • american crew hair spray4K/yr
  • crew grooming spray for men2K/yr
  • crew grooming spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Grooming Spray

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.6%of orders come back
“smell is bad”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Grooming Spray questions

Answered from the same tracked data.